Spirits

Spirits recorded buoyant volume growth in both the off-trade and on-trade channels in Vietnam in 2022, in keeping with the positive recovery of the domestic economy. With a stronger sense of optimism, local consumers were more willing to spend money…

Performance for spirits was much more muted than for beer and wine in 2022, with only a slight increase in volume sales. Vodka continued to be the most popular spirit, accounting for over nine-tenths of volume sales. However, in recent years there…

The overall volume sales of spirits climbed in 2022. Although the volume sales through off-trade channels of almost all categories fell during the year, the total market volume ended on the positive side. Total volume sales were boosted by the growth…

2022 saw off-trade volume sales of spirits decline and this was entirely due to falling demand in the key category of aniseed-flavoured spirits, where sales are dominated by the local spirit raki. Due to its high alcohol content, raki is the type of…

On-trade sales account for a significant proportion of sales in spirits and so the category was more heavily impacted by the COVID-19 pandemic compared to other alcoholic drinks. During the two years of the pandemic, almost all bars, pubs and…

2020 was an exceptional year for spirits overall, as the surge in off-trade volume sales for at-home consumption outweighed the losses in the on-trade channel. Defying many expectations, 2022 remained a year of growth for the category in total volume…

Spirits recorded marginal total volume decline in 2022, driven by a drop in demand through the off-trade channel, while on-trade sales recorded another year of impressive double-digit growth. The reason for the significant difference between the two…

A greater focus on sustainability in the United Arab Emirates has reached alcoholic drinks. Consumer demand for sustainable spirits in particular, has been met by a new launch of award-winning and sustainable tequila brand Mijenta. Mijenta’s…

Spirits in the Philippines enjoyed robust rises in 2022. This growth was seen in both retail and on-trade channels, spurred by the escalating mobility during the review period as a greater number of individuals returned to work and consequently…

In 2022 sales of spirits through the off-trade were under pressure, with sales declining in volume terms after the strong growth seen during the pandemic. As restrictions were lifted and COVID-19 fears subsided consumers started to spend less time at…

Non-alcoholic spirits increasingly found their way into the Czech market in 2022. Improving consumer awareness, a drive to try a new drinking experience as well as improving distribution helped to fuel demand. Additionally, sales were also backed by…

The increase in the global oil price has had a notable impact on the price of spirits, particularly imported products. This is due to the pricing domino effect caused by related increases in production costs, shipping expenses, and packaging costs…

Spirits have seen a good recovery over the forecast period, with the category recording positive single-digit growth in 2022. Rising local disposable income combined to this growth, with an increased interest in spirits also being a main contributor…

Spirits performed very well in 2022 with total volume sales recording high single-digit growth and total current value sales seeing a double-digit increase. The main growth driver continued to be on-trade sales as the reopening of society following…

Following a two-year period of healthy volume growth, sales of spirits declined in 2022. This was attributable to the poor performance of the off-trade, as inflationary pressures forced many consumers to show more prudence with their spending.…

Even though total volume sales of spirits increased in 2022, volumes did not return to the pre-pandemic level. The supply chain crisis and rising production costs, such as raw materials and energy, which were exacerbated by the war in Ukraine, had a…

Soju, which accounts for the largest total volume share of spirits in South Korea, experienced a weak performance over the review period with stagnant demand in 2022. In addition to a sober curious culture, local consumers have shifted to categories…

White spirits saw the strongest total volume growth within spirits in 2022, as consumers resumed social consumption at bars and restaurants. On-trade spaces offer diversity in terms of flavour profiles, allowing consumers to choose according to their…

The spirits category recovered from the pandemic in 2022, with current value and volume sales surpassing 2019 levels. Inflation and higher unit prices were also drivers of current value sales in 2022. Despite making a strong recovery, sales of…

Spirits manufacturers are seeking opportunities in new industries following the saturation of the disinfectant market in 2021, which resulted in intense price competition. Leading local spirits company St Nicolaus Trade, for example, ventured into…