Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Growing consumer demand for convenient RTDs contributed to the category’s ongoing post-pandemic recovery in 2022, with sales significantly surpassing 2019 pre-COVID levels. Younger consumers in particular increasingly opt for drinks with lower…
In 2022, RTDs in Kenya recorded substantial growth, driven largely by the popularity of flavoured products. With the youth population in Kenya expanding, manufacturers have seized the opportunity to tailor their product offerings to this demographic.…
RTDs in Costa Rica are growing in popularity, especially among younger generations as they are often sweet, also often have low-calorie content and a low ABV, especially RTDs such as hard seltzers. Parents also like RTDs as introductory drinks for…
RTDs are experiencing significant growth in Colombia, with established categories like spirit-based, wine-based, and malt-based RTDs, as well as new hard seltzer products entering in 2022. Players like Fábrica de Licores y Alcoholes de Antioquia…
RTDs in Bulgaria grew considerably in both off-trade and on-trade volume terms, and moderately in current value terms, in 2022, albeit from a very low base. However, volume sales did not reach pre-pandemic levels as on-trade recovery remains slow to…
RTDs witnessed negligible volume growth in 2022 as demand stagnated amid higher prices. Inflationary pressures drove up the unit price of RTDs in both the on-trade and off-trade in 2022, with both channels suffering as a result. RTDs are already…
The RTDs landscape was the fastest growing in 2022, in both the off-trade and on-trade, with sales benefiting from the rising cocktail and mocktail trend seen in Belgium.
Cider has been losing share amongst Uruguay alcoholic drinks options for the last 15 years. Although it witnessed an unexpected strong bounce in 2020 (related to voluntary home seclusion during the pandemic) and further marginal growth in 2021, the…
Cider/perry registered negative off-trade volume growth during 2022, despite value growth soaring in the category over the course of the year. This was the result of the substantial increases that were seen in the off-trade unit price of cider/perry…
Large brands like Somersby, Carling and Kingswood ended their distribution of cider/perry in the Czech Republic during 2022. The parent companies decided to focus their energies on a single key brand, or on more popular alternatives to cider/perry.…