Alcoholic Drinks

In 2022, inflationary pressures impacted all alcoholic drinks categories. Prices were driven by increases in the costs of inputs, including aluminium and cardboard, which are essential for this industry. As a result, consumers were more cautious with…

In 2022, total volume sales of RTDs recorded a slight decline. This was the first fall in sales in 15 years, since the category had been growing every year since 2008. The biggest reason for the decline was a partial reversal of the increase in…

As with most other alcoholic drinks categories, RTDs registered a polarised performance in 2022. On one hand, following two straight years of solid growth, volume sales through the off-trade declined. On the other hand, on-trade demand continued to…

As one of the biggest local producers of alcoholic drinks and RTDs in Indonesia, Orang Tua Group has sought to develop strategies to boost the performance of RTDs, which has struggled in recent years. Sales of RTDs have been on a trend of general…

RTDs maintained total volume growth in 2022, with sales recovering to the pre-pandemic level in this year. Sales are projected to increase further as life in Hong Kong gradually returns to normal. On-trade volume sales increased in 2022, with outlets…

RTDs posted slight growth in total volume terms in 2022, in continuation to an already good performance in 2021. 2022 benefitted from a more festive ambient than seen in 2020 to early 2021 due to the pandemic lockdowns and restrictions, along with…

Inflation was a key issue for most products in Chile during 2022. With 30-year high rates, unit prices significantly increased, with this impacting some categories of alcoholic drinks more than others and therefore demand. For RTDs, inflation had a…

Cider/perry remained a relatively niche product in terms of volume sales in 2022, due to the overwhelming popularity of beer in the country. While it can be advertised, due to its low ABV, its higher unit price compared to beer is a significant…

While total volume sales of cider/perry returned to decline in 2022, after limited post-pandemic recovery in 2021, regional craft brands continued to ride the “support local” wave in consumer preference. With many national brands shifting their…

As cider is historically an alternative to beer in the United Arab Emirates, the FIFA World Cup held in Qatar boosted demand for this alcoholic drink in addition to beer sales in late 2022, despite inflation hitting the local market. Since Budweiser…

The cider/perry market has benefited significantly from the removal of restrictions imposed to limit the spread of COVID-19. This is due to the fact that cider/perry is most popular through foodservice channels, as well as amongst health conscious…

The total volume increase in cider/perry in 2022 was driven by significant growth in the on-trade. Since cider is so strongly linked to social occasions, the lifting of the COVID-19 restrictions in early 2022, the reopening of on-trade…

Despite the easing of restrictions on nightlife businesses, the on-trade consumption of cider/perry failed to return to growth in 2022. However, the strongest volume decline was seen by the off-trade channel. Historically, much of the consumption of…

Over the review period, cider lost share to still light grape wine and sparkling wine, which are perceived as trendier and more sophisticated options. However, although this trend is still being observed in the category, budget limitations and…

Cider/perry witnessed an increase in total volume sales in 2022, thanks to a rebound in on-trade sales. In March 2022, Japan ended the COVID-19 quasi-emergency in all prefectures, and foodservice outlets were able to operate without any restrictions.…

Demand for cider/perry continued to grow in 2022, both in the on-trade and off-trade. This was due to several factors. Firstly, the relatively low penetration of these products, especially in modern grocery retailing, presents wide margins for…

Cider faces significant competition in the on-trade setting. Amongst the products providing notable competition to cider is shochu/soju. In the Indonesian market, shochu/soju is mostly consumed mixed with juice, which dilutes it to a similar level of…

Due to the removal of pandemic restrictions, cider/perry observed modest total volume growth in 2022 compared with the previous year. This was partly due to the solid performance of the off-trade, whilst the sustained opening of on-trade outlets led…

Trends as noted in other categories are also of a similar note in cider/perry. 2022 witnessed another strong drop in off-trade, which was slightly offset by the strong recovery of on-sales in creperies (Breton crêpe restaurants) where the bulk of…

A young category in Chilean alcoholic drinks, cider was historically dominated by many small, craft brands, most of which were located in the south of the country where a cider culture and apple production prevailed. However, the fast growth and…