Alcoholic Drinks

In terms of single categories, tequila (and mezcal) registered the fastest total volume growth in 2022. This performance can be explained by several factors: increased awareness of tequila (and mezcal); greater availability on retail shelves; and…

RTDs saw heavy losses in total volume terms in 2022. In Lithuania, unlike in neighbouring Latvia, the category has a poor reputation with many consumers avoiding RTDs due to the perceived high sugar level in these drinks. Concerns over rising obesity…

RTDs have a strong presence in Latvia, where the category is well developed compared to the neighbouring Lithuanian market. With an array of brands vying for share, this is a saturated category where local manufacturers have carved out strong…

Cheaper RTDs are losing ground due to the strong competition from beer and wine, which offer a wide range of products at various price points to meet every budget. Meanwhile, more expensive RTDs are losing sales to cocktails. The Coronavirus…

Sales of cider/perry declined in 2022 after a brief revival in fortunes in 2021. Cider/perry has struggled to establish as significant demand as in other markets with it having a bad reputation for its high sugar content. With consumers becoming…

Cider witnessed strong growth in 2022 and continued to gain back the losses incurred during the COVID-19 pandemic. The consumer foodservice industry returned to operating at full capacity in 2022, leading to a resurgence in demand for cider, which is…

Cider/perry continued to see a dip in off-trade volume sales in 2022. The growing popularity of flavoured/mixed lager had a negative effect on cider/perry. Cider/perry retail unit prices rose in 2022 due to the galloping inflation in the country.…

2022 was a very good year for beer in Lithuania with sales seeing strong growth through both the off-trade and on-trade in volume terms. Life in Lithuania largely returned to relative normality in 2022 after the country’s pandemic restrictions were…

The beer category made a considerable recovery in 2022, with on-trade establishments fully re-opened from March 2022 as COVID-19 pandemic restrictions were relaxed. On-trade volume sales soared as consumers returned to bars and restaurants, keen to…

As in 2021, ale posted the fastest total volume and value growth in 2022. This performance was connected with the trend for more premium, and expensive, beer, which is perceived to have a richer taste. Moreover, on-trade sales popularised ale more…

Alcoholic drinks saw steady growth in total volume terms in 2022. After the turmoil seen during the pandemic, sales began to stabilise in 2022 as COVID-19 fears subsided and restrictions were eased and consumers began to return to their old…

The Latvian economy began to recover from the COVID-19 pandemic in 2022, but witnessed further instability from the geopolitical problems caused by the war in Ukraine. Nevertheless, alcoholic drinks reaped the benefits of the eased pandemic…

Beer witnessed a trend for more premium, perceived healthier and more expensive products like ale, which also benefited from the return to the on-trade channel as Coronavirus (COVID-19) restrictions were lifted. The prices of beer and other types of…

The wine landscape has seen positive, single-digit growth in 2022, much of which is due to local consumers gaining a more appreciative taste for wine. Most locals embrace the notion of “drinking in moderation”, enjoying the taste of products, which…

Spirits have seen a good recovery over the forecast period, with the category recording positive single-digit growth in 2022. Rising local disposable income combined to this growth, with an increased interest in spirits also being a main contributor…

Due to the outbreak of COVID-19, local consumers have become increasingly aware of their health and wellbeing, leading many to drink in moderation or seek lower-ABV drinks. This has benefited the RTD market, with those seeking healthier options or…

The local cider/perry landscape is relatively small compared to other alcohol subcategories, but it has observed modest growth recently. This is due to local consumers becoming increasingly interested in trying new kinds of alcohol and searching for…

In 2022, the beer landscape saw solid total volume growth; the result of an increase in imported beer and the growing prominence of local craft beer. These have had a significant impact on the local industry, which has grown in recent years as the…

In 2022, the local alcohol industry in Taiwan continued to struggle following the outbreak of COVID-19, with bars and restaurants remaining well below capacity compared to 2019. This led to a dominance of sales in the off-trade, with an…

The sale and consumption of alcoholic drinks are illegal in Kuwait and, therefore, 100% of sales generated in Kuwait’s alcoholic drinks industry comes from non alcoholic beer. The category saw an upturn in its performance in 2022 as it witnessed some…