Alcoholic Drinks

Polish consumers saw a notable increase in the prices of products and services that satisfy basic needs in 2022 including food, utilities, and loan costs. This price inflation prompted a more cautious and analytical approach to discretionary…

Due to the economic climate in 2022, partnered with the ongoing cost-conscious behaviour triggered by the start of COVID-19, low-cost options have been preferred among many consumers. This has led to the strong performance of beer and RTDs. As such,…

Off-trade wine sales saw a strong decline in volume and value in 2022, largely due to the revival of cross-border trade with Sweden and an increase in international travel in the aftermath of the COVID-19 crisis. The on-trade wine market experienced…

Total volume growth was robust in 2022 thanks to the enduring popularity of wine among local consumers in North Macedonia, which is well known for its wine drinking and production. The impact of inflation on consumption and prices was moderate. Unit…

Wine in Kenya saw continued strong and steady total volume sales growth in 2022, especially among the local middle-class consumer base. This expansion is predominantly fuelled by increased consumer awareness, which in turn is a result of concerted…

Wine registered very healthy volume growth in 2022. Part of the reason for the positive performance was increased socialising, as society fully opened up post pandemic lockdowns. The return of foreign tourists also contributed to the growth, as well…

Wine enjoyed a strong performance in 2022 with off-trade and on-trade volume sales both registering robust increases. The wine industry had faced shortages and higher logistics costs in 2021 leading to weak results. During 2022, there was a complete…

Wine in Bulgaria continued to increase in volume terms in 2022, mainly due to on-trade growth. However, wine consumption through consumer foodservice remained below 2019 levels because of inflation and huge price increases. As a result, most local…

Consumption of wine remains robust in Bosnia and Herzegovina, with strong total volume growth in 2022. Red wine remains a firm favourite among locals as red wines are considered the best accompaniment to traditional meals in Bosnia and Herzegovina.…

Wine sales were decreasing in Belgium retail in 2022. Cross-border trade and the opening of horeca outlets were key reasons for a decline in retail sales, while the old-fashioned image of still and fortified wine continued to result in a decline for…

Performance for spirits was much more muted than for beer and wine in 2022, with only a slight increase in volume sales. Vodka continued to be the most popular spirit, accounting for over nine-tenths of volume sales. However, in recent years there…

The overall volume sales of spirits climbed in 2022. Although the volume sales through off-trade channels of almost all categories fell during the year, the total market volume ended on the positive side. Total volume sales were boosted by the growth…

2022 saw off-trade volume sales of spirits decline and this was entirely due to falling demand in the key category of aniseed-flavoured spirits, where sales are dominated by the local spirit raki. Due to its high alcohol content, raki is the type of…

Non-alcoholic spirits increasingly found their way into the Czech market in 2022. Improving consumer awareness, a drive to try a new drinking experience as well as improving distribution helped to fuel demand. Additionally, sales were also backed by…

Following a two-year period of healthy volume growth, sales of spirits declined in 2022. This was attributable to the poor performance of the off-trade, as inflationary pressures forced many consumers to show more prudence with their spending.…

The spirits category recovered from the pandemic in 2022, with current value and volume sales surpassing 2019 levels. Inflation and higher unit prices were also drivers of current value sales in 2022. Despite making a strong recovery, sales of…

Spirits manufacturers are seeking opportunities in new industries following the saturation of the disinfectant market in 2021, which resulted in intense price competition. Leading local spirits company St Nicolaus Trade, for example, ventured into…

Spirits registered strong growth in total volume terms in 2022 with this being driven by the continued recovery of the on-trade channel after the negative impact of the pandemic. On-trade sales of spirits continued to recover in 2022 as Serbians…

In 2022, the volume growth of spirits in Romania primarily stemmed from the total elimination of restrictions pertaining to on-trade opening hours and capacity. The first half of the year, in particular, saw a redirection of savings accrued during…

The market for spirits in Poland has reached saturation point though it continues to evolve, adapting to emerging trends. In 2022, vodka, the largest product area, saw a decrease in off-trade volume sales but current value growth owing to inflation…