Alcoholic Drinks

Due to the rising premiumisation trend, which continued into 2022, the sector has grown considerably, favouring sales of beverages in spirits. As such, 2022 saw accelerated growth in the sales volume for tequila, bourbon / other US whiskey, gin and…

The Pakistani market provides limited access to spirits, and alcoholic drinks in general, with whiskies, gin and vodka the most readily purchased spirits. Consumers in the country have restricted access to and limited opportunities to try new…

Off-trade spirits saw a decline in volume and value sales in 2022, largely due to the resumption of cross-border trade with Sweden and an increase in international travel. The on-trade spirits market, meanwhile, experienced a recovery in 2022…

Total volume growth in spirits remains positive in 2022 as the category continued to recover from the pandemic. Moreover, the double-digit inflation that led to increased prices across many other consumer goods categories was less visible within…

Spirits overall in Kenya has been experiencing a significant upswing in terms of total volume sales, due to the growing popularity of international brands. Increased importation of a diverse range of international spirits has been instrumental in…

Spirits registered very healthy double-digit volume growth in 2022. Part of the reason for the positive performance was increased socialising, as society fully opened up post pandemic lockdowns. The return of foreign tourists also contributed to the…

Even though 2022 was marked by inflationary pressures, spirits witnessed rapid growth in Colombia, driven by the further recovery of the on-trade channel where double-digit volume growth was visible. Consumers were eager to socialize after so much…

In 2022, both off- and on-trade sales of spirits in Bulgaria increased. Current value growth by far exceeded volume growth due to a huge rise in average unit prices. Despite this, the premiumisation trend continued as Bulgarians increasingly favour…

Retail volume growth of spirits remained strong in 2022, as consumer demand continued to bounce back in the on-trade following the steep declines caused by closures during the pandemic. Nevertheless, rising inflation has impacted spirits resulting in…

In 2022, spirits recorded a decline in off-trade sales in Belgium, with an increasing number of Belgians crossing the borders to buy their alcohol at lower prices in neighbouring countries. These consumers mostly go to France and Luxembourg, where…

RTDs was one of the biggest winners in the Uruguayan alcoholic drinks market in 2022. Of the different RTDs segments, spirit-based drinks put in the best performance over the review period as a whole. Growth has been in line with the trend towards…

RTDs saw a return to growth in total volume terms in 2022. This growth was driven by innovations and new product launches in the market alongside the lifting of COVID-19 restrictions and the return to more active social lives, with socialising being…

On-trade sales of RTDs saw a strong recovery in 2022, with volumes exceeding pre-pandemic levels. Growth was boosted by the easing of COVID-19 restrictions, which encouraged more people return to bars and restaurants. RTDs are often enjoyed socially…

Spirit-based RTDs is the fastest growing subcategory, registering double-digit sales increases in volume and value terms. New product development is noticeable in spirit-based RTDs, with companies like Dana doo expanding outside its core business of…

In Slovakia, the rising inflation and production costs have led to an increase in retail unit prices for RTDs, which had a negative impact on demand in 2022. Despite the weaker economic power of Slovak consumers, both volume and value sales of RTDs…

As seen across alcoholic drinks in Serbia, the growth of RTDs was driven by a further recovery in on-trade volume sales in 2022. With COVID-19 fears subsiding and restrictions lifted consumers spent more time outside the home socialising and going to…

RTDs in Romania experienced marginal volume growth in the off-trade sector in 2022, primarily driven by an expanding portfolio of available brands and varieties. These brands fall predominantly under the umbrella of established spirits brands that…

2022 off-trade volume sales of RTDs in Poland persisted in their decline. However, it is noteworthy that the rate of descent was more moderate compared to the previous year. This is likely attributed to the lifting of COVID-19 restrictions and the…

2022 was a year of accelerated growth for RTDs, with the landscape having seen ongoing growth since the start of the COVID-19 pandemic. This has made RTDs an attractive proposition for both local and foreign companies, which have found opportunities…

2022 saw continued strong growth for RTDs. RTD cocktails and hard seltzers are gaining in popularity in Norway, with a significant substitution effect between RTDs and cider (in favour of RTDs). The products are now placed side by side on the shelves…