Alcoholic Drinks

Total volume sales of beer recorded a decline in 2022 due to the increasing prices of beer units. With inflation in Slovakia reaching double-digit growth, it has become more challenging for consumers to afford the same quantities of non-essential…

The inflation rate increased sharply in 2022 leading to double-digit growth in beer unit prices. Nevertheless, soaring beer prices have not heavily affected demand for beer, with volume growth rates elevated compared to 2021 levels. The recovery in…

Beer saw a fairly flat performance in volume terms in 2022, when compared to the previous year. While on-trade volumes continued to edge towards their pre-COVID-19 levels, thanks to the removal of pandemic-related restrictions, off-trade sales were…

Beer prices were driven upwards by rising production costs in 2022. This included among other things the increased commodity prices of hops which saw a massive increase in 2022 because of high demand and drought which limited farm yields. The sharp…

2022 saw growth rates accelerate in beer as the category registered double-digit total volume growth. This positive performance can be seen as a sign that the category has well and truly entered its post-pandemic recovery phase as on-trade sales of…

Almost all beers performed well in 2022, both in the off-trade and on-trade channels, and amongst beers, imported brands performed better than the average. Stella Artois and Nova Schin were amongst the most successful of the imported brands in 2022.

After two years of volume decline, beer registered healthy volume growth in 2022. One contributing factor to the increased sales was a large influx of Russian migrants, as they looked to escape the consequences of the war. In addition, though was…

The cider/perry retail landscape was declining fast in 2022, driven by a general decrease in the consumption of alcohol, aligned to rising health trends, as well as a lack of investment seen in the cider/perry market. A key challenge for the…

Thanks to renewed consumer demand, cider/perry saw volume sales stabilise following a period of fluctuations brought on by the COVID-19 pandemic. Strong volume growth was achieved in 2022 amidst rising unit prices caused by rampant inflation.…

In 2022, cider/perry in Bulgaria continued its upward trajectory, surpassing 2019 volume sales in the off-trade channel as open-air socialising, concerts, festivals and garden parties resumed post-pandemic. Meanwhile, record high current value sales…

Cider/perry remained by far the smallest of the five main alcoholic drinks categories in Colombia in 2022, and was also the only one to contract in volume terms. There is no real tradition of cider/perry consumption in the country and so the category…

Cider/perry in Kenya saw further expansion in 2022, with new entrants such as Kenya Originals, for example, bringing fresh products to the table. In 2022, Kenya Originals launched its KO cider, featuring distinctive flavour profiles including KO lime…

Due to ongoing consumer demand, cider/perry sales continued to show growth in 2022, albeit at a rate in the single-digit percentage range. This contrasts with earlier in the review period when growth was in the double and even triple-digit…

Off-trade volume sales of cider/perry declined in 2022 due to the resumption of cross-border trade and international travel, as well as the impact of high inflation and the strong increase in unit prices. The shift towards on-trade also had an…

In recent years sales of cider/perry in Poland have shown a plateauing trend with a downward bias. This follows an extended period of decline, which has resulted in a lower base level for these products, albeit with a loyal customer base. The market…

The performance of cider/perry in Romania in 2022 was greatly influenced by several significant factors. On the one hand, there was a marked increase in product prices, and on the other, there was a reduction in consumer purchasing power. The decline…

Cider/perry in Serbia continued to see strong and stable volume growth in total volume terms in 2022, although growth continued to come from a small consumer base. The on-trade channel witnessed stronger volume and value growth although this was…

Cider in Slovakia has experienced a decline in volume demand due to strong competition from trendier products, particularly non-alcoholic beer and RTDs. This trend predates the pandemic and has been amplified by rising production costs and a decrease…

The cider category has seen robust growth in volume and current value terms in 2022, with the strongest performance seen in the on-trade. Horeca establishments opened throughout the year without restrictions from COVID-19. A strong tourist season…

Cider/perry saw marginal growth in total volume terms in 2022. Despite the removal of pandemic-related restrictions, which saw the revival of the on-trade channel, this had little impact on overall demand, due to the overwhelming importance of…