Alcoholic Drinks

RTDs saw exceptional growth in total volume terms in 2021, which allowed the category to see a full recovery from the pandemic-induced decline in 2020. However, due to the negative economic conditions in 2022, particularly high inflation, which…

RTDs (Ready-to-Drink beverages) have maintained their position as the strongest performing category within the alcoholic drinks market in New Zealand. Historically plagued by a reputation for being high in sugar, targeted toward children, and…

The RTDs category not only continued to achieve extremely low sales in 2022, but also saw its sales fall further during the year. The category struggled throughout the review period, as the number of products on offer remained limited to two key…

In 2022, inflationary pressures impacted all alcoholic drinks categories. Prices were driven by increases in the costs of inputs, including aluminium and cardboard, which are essential for this industry. As a result, consumers were more cautious with…

Wine-based RTDs was the most dynamic category in total volume terms in 2022. This was a turnaround in fortunes for a category which was in decline even before the pandemic. The category benefited from the lifting of restrictions on bars/pubs and…

RTDs saw heavy losses in total volume terms in 2022. In Lithuania, unlike in neighbouring Latvia, the category has a poor reputation with many consumers avoiding RTDs due to the perceived high sugar level in these drinks. Concerns over rising obesity…

RTDs have a strong presence in Latvia, where the category is well developed compared to the neighbouring Lithuanian market. With an array of brands vying for share, this is a saturated category where local manufacturers have carved out strong…

In 2022, RTDs in Kenya recorded substantial growth, driven largely by the popularity of flavoured products. With the youth population in Kenya expanding, manufacturers have seized the opportunity to tailor their product offerings to this demographic.…

RTDs remains among the smallest alcoholic drinks categories in Kazakhstan, with younger adult consumers of legal drinking age as the target audience. There is still lack of innovation in RTDs, with more novelties needed to attract consumers and boost…

In 2022, total volume sales of RTDs recorded a slight decline. This was the first fall in sales in 15 years, since the category had been growing every year since 2008. The biggest reason for the decline was a partial reversal of the increase in…

As with most other alcoholic drinks categories, RTDs registered a polarised performance in 2022. On one hand, following two straight years of solid growth, volume sales through the off-trade declined. On the other hand, on-trade demand continued to…

The cocktail trend which is helping to support spirits is also supporting RTDs. A strong trend seen during the pandemic era was that for at-home cocktail making. Many locals started buying the ingredients to make cocktails and would invite friends…

Volume sales of RTDs saw healthy growth in 2022, albeit at a slower pace than the previous year. With the lifting of restrictions on 22 January, consumers poured into pubs and restaurants, which were now able to operate at full capacity without the…

As one of the biggest local producers of alcoholic drinks and RTDs in Indonesia, Orang Tua Group has sought to develop strategies to boost the performance of RTDs, which has struggled in recent years. Sales of RTDs have been on a trend of general…

During 2022, India continued to witness a growing preference for low-calorie alcoholic beverages, as well as those with a lower alcohol content. This was driven by growing levels of health-consciousness and changing lifestyles post-COVID-19.…

RTDs experienced a particularly steep slowdown in total volume sales growth in 2022. The category was more exposed than most as rapidly rising inflation led Hungarians to exercise greater caution in their spending decisions, as these products are…

RTDs maintained total volume growth in 2022, with sales recovering to the pre-pandemic level in this year. Sales are projected to increase further as life in Hong Kong gradually returns to normal. On-trade volume sales increased in 2022, with outlets…

Cervecería Centroamericana SA successfully launched its Karma brand of spirit-based RTDs during the review period. The brand has taken advantage of its lower price positioning (GTQ5 per 350ml unit), a strong distribution reach in modern, traditional…

Wine-based RTDs posted a dynamic increase in total volume sales in 2022. This performance was driven by LVMH Moët Hennessy Louis Vuitton’s launch of Chandon Garden Spritz in the final year of the review period. The brand was mostly available in the…

RTDs continued to record a stellar growth performance in 2022, into double-digit territory in total volume terms, driven almost entirely by spirit-based RTDs, helped by continuous product innovation and promotional offers. As RTDs are mostly sold…