Alcoholic Drinks

The total volume increase in cider/perry in 2022 was driven by significant growth in the on-trade. Since cider is so strongly linked to social occasions, the lifting of the COVID-19 restrictions in early 2022, the reopening of on-trade…

Sales of cider/perry remain minimal in South Korea.

The top brand in cider/perry, Savanna, retained its lead in total volume and value terms in 2022, thanks to maintaining strong growth rates. Much of this was a result of changing consumer preferences, with more people shifting to cider from other…

The cider category has seen robust growth in volume and current value terms in 2022, with the strongest performance seen in the on-trade. Horeca establishments opened throughout the year without restrictions from COVID-19. A strong tourist season…

Cider in Slovakia has experienced a decline in volume demand due to strong competition from trendier products, particularly non-alcoholic beer and RTDs. This trend predates the pandemic and has been amplified by rising production costs and a decrease…

Despite the easing of restrictions on nightlife businesses, the on-trade consumption of cider/perry failed to return to growth in 2022. However, the strongest volume decline was seen by the off-trade channel. Historically, much of the consumption of…

Cider/perry in Serbia continued to see strong and stable volume growth in total volume terms in 2022, although growth continued to come from a small consumer base. The on-trade channel witnessed stronger volume and value growth although this was…

The performance of cider/perry in Romania in 2022 was greatly influenced by several significant factors. On the one hand, there was a marked increase in product prices, and on the other, there was a reduction in consumer purchasing power. The decline…

Cider/perry continued to see double-digit total volume and total current value growth in 2022, as the category continued to develop and grow as the threat of Coronavirus (COVID-19) and related restrictions eased and lifted. Cider benefited from its…

In recent years sales of cider/perry in Poland have shown a plateauing trend with a downward bias. This follows an extended period of decline, which has resulted in a lower base level for these products, albeit with a loyal customer base. The market…

Off-trade volume sales of cider/perry declined in 2022 due to the resumption of cross-border trade and international travel, as well as the impact of high inflation and the strong increase in unit prices. The shift towards on-trade also had an…

Due to ongoing consumer demand, cider/perry sales continued to show growth in 2022, albeit at a rate in the single-digit percentage range. This contrasts with earlier in the review period when growth was in the double and even triple-digit…

Demand for cider/perry remains limited in Nigeria, as it not a product with which many local consumers are familiar. Indeed, such products only became widely available in Nigeria around a decade ago. However, cider/perry maintained total volume…

Cider/perry experienced strong growth during the early stages of the review period, with premiumisation trends driving the reinvigoration of the category. However, the same underlying growth drivers that benefited the category are now hurting it, as…

Cider/perry was not present in Morocco at the end of the review period, no is data available to suggest the category’s entry over the forecast period.

Over the review period, cider lost share to still light grape wine and sparkling wine, which are perceived as trendier and more sophisticated options. However, although this trend is still being observed in the category, budget limitations and…

There was high global inflation in 2022 due to various factors including the fallout from the pandemic and importantly Russia's invasion of Ukraine. This in turn led to an increase in the cost of raw materials. In particular packaging costs…

Sales of cider/perry declined in 2022 after a brief revival in fortunes in 2021. Cider/perry has struggled to establish as significant demand as in other markets with it having a bad reputation for its high sugar content. With consumers becoming…

Cider witnessed strong growth in 2022 and continued to gain back the losses incurred during the COVID-19 pandemic. The consumer foodservice industry returned to operating at full capacity in 2022, leading to a resurgence in demand for cider, which is…

Cider/perry in Kenya saw further expansion in 2022, with new entrants such as Kenya Originals, for example, bringing fresh products to the table. In 2022, Kenya Originals launched its KO cider, featuring distinctive flavour profiles including KO lime…