Alcoholic Drinks

In a category where overall demand for most types of spirits declined in 2022, liqueurs was a positive performer and was key to offsetting some of the category’s fall (especially through the off-trade channel). Liqueurs continued to record positive…

Spirits continue to maintain their growth, although there is a slight slowdown in 2022. Consumption levels remain strong as the country experiences a complete reopening of the economy. Several spirit categories have shown improved performance,…

As seen with the trend for champagne in clubs, we are also seeing a significant increase in sales of premium and prestige premium spirits through clubs and lounges in Cameroon. Brands such as Johnnie Walker Black Label (Diageo Plc), Jack Daniel’s…

In 2022, both off- and on-trade sales of spirits in Bulgaria increased. Current value growth by far exceeded volume growth due to a huge rise in average unit prices. Despite this, the premiumisation trend continued as Bulgarians increasingly favour…

Whiskies experienced rapid total volume growth in Brazil in 2022, even amidst the challenging macroeconomic conditions and the income constraints of Brazilian consumers. The whiskies renaissance in Brazil can be attributed to various trends,…

Retail volume growth of spirits remained strong in 2022, as consumer demand continued to bounce back in the on-trade following the steep declines caused by closures during the pandemic. Nevertheless, rising inflation has impacted spirits resulting in…

The migration of consumption to lower-value categories is slowing the growth in value sales of spirits, specifically the expansion of low-priced beers. This trend is particularly evident in traditional sales channels, where low-priced beers dominate…

In 2022, spirits recorded a decline in off-trade sales in Belgium, with an increasing number of Belgians crossing the borders to buy their alcohol at lower prices in neighbouring countries. These consumers mostly go to France and Luxembourg, where…

Vodka continues to be the dominant product area in overall spirits, still accounting for close to 90% of spirits sales in total volume terms in 2022. This means that the dynamics in vodka generally determine the performance of overall spirits, with…

Spirits, much like the broader alcoholic beverage market, witnessed a strong recovery in on-trade sales at the expense of off-trade sales in 2022, as the COVID-19 situation became more manageable and consumers gradually returned to their pre-pandemic…

Many Australians spent the two first years of COVID-19 experimenting with creating cocktails at home. As the pandemic eased in 2022, this resulted in a cocktail boom in the on-trade, as these increasingly educated cocktail connoisseurs sought…

Spirits consumption increased notably in both off- and on-premise terms, driven by a huge incremental volume growth of bitters, which reached the highest historical consumption in 2022. Bitters, which hold the majority of spirits consumption in…

Spirits returned to seeing positive volume growth in both 2021 and 2022, having experienced a year of decline in 2020, including a particularly steep fall in sales in the on-trade, due to the COVID-19 pandemic. In 2022, spirits saw on-trade growth…

Drinking occasions, socialising and beverage channel behaviours across alcohol, soft drinks and hot drinks will be shaped by a new and less familiar balance of personal health, moderation, intoxication and community engagement. This report explores…

The Coronavirus pandemic has only accelerated the consumer need for beverages that have relaxing, stress-relieving, or sleep-inducing functionalities. While beverages have spoken to these concerns for centuries, the new wave of calming beverages is…

RTDs was one of the biggest winners in the Uruguayan alcoholic drinks market in 2022. Of the different RTDs segments, spirit-based drinks put in the best performance over the review period as a whole. Growth has been in line with the trend towards…

In 2022, brand leader Smirnoff Ice was unavailable for some periods of the year in the off-trade channels, including supermarkets and hypermarkets, due to import issues. This problematic situation created an important opportunity for other RTDs to…

2022 saw a decline in the total volume sales and share of hard seltzers (included within other RTDs), in part due to this category showing signs of maturity. As the veteran and still largest product type within RTDs, hard seltzers no longer elicit…

Despite total volume growth of 7% by RTDs in 2022, the overall size of this category remained low in the UK at the end of the review period. Its total volume growth was also slower than 2021’s 10%, due to a weaker performance by off-trade (5%)…

Spirit-based RTDs continued to drive category sales in the United Arab Emirates at the end of the review period. These mainly consist of rum-based drinks with 4% ABV mixed with fruit flavours, such as strawberry, orange, pineapple, grapefruit,…