Alcoholic Drinks

Similar to the overall alcoholic drinks market, cider/perry experienced a strong rebound in on-trade sales at the expense of off-trade sales in 2022, as the COVID-19 situation improved and consumer habits returned to normal. This resulted in…

Cider/perry posted only marginally positive growth in 2022 as its recovery after the steep decline seen in sales in 2020 seemed to run out of steam. Following the double-digit decline in 2020, cider/perry showed a modest rebound in volume sales terms…

The cider/perry retail landscape was declining fast in 2022, driven by a general decrease in the consumption of alcohol, aligned to rising health trends, as well as a lack of investment seen in the cider/perry market. A key challenge for the…

The consumption of cider in Bolivia is primarily focused on holiday seasons such as Christmas and New Year celebrations, where it is typically used for toasting. Bolivian consumers have a preference for sweeter ciders, which they often pair with…

Thanks to renewed consumer demand, cider/perry saw volume sales stabilise following a period of fluctuations brought on by the COVID-19 pandemic. Strong volume growth was achieved in 2022 amidst rising unit prices caused by rampant inflation.…

It is important to understand consumer behaviour during times of high inflation, especially in Brazil, including the inflationary situation in 2022. Inflation has been a long-standing issue in Brazil, and the memory of high inflation during the 1990s…

In 2022, cider/perry in Bulgaria continued its upward trajectory, surpassing 2019 volume sales in the off-trade channel as open-air socialising, concerts, festivals and garden parties resumed post-pandemic. Meanwhile, record high current value sales…

Cider/perry has experienced a sluggish recovery, with sales slightly declining in 2022. The category has relied heavily on the on-trade sector for growth, while the off-trade sector has faced challenges. The lacklustre performance can be attributed…

A young category in Chilean alcoholic drinks, cider was historically dominated by many small, craft brands, most of which were located in the south of the country where a cider culture and apple production prevailed. However, the fast growth and…

The cider/perry category in China witnessed a remarkable surge in 2022, characterised by a double-digit total volume growth rate, driven by growth in off-trade sales. This sustained expansion can be ascribed to consumers’ unwavering inclination…

Cider/perry remained by far the smallest of the five main alcoholic drinks categories in Colombia in 2022, and was also the only one to contract in volume terms. There is no real tradition of cider/perry consumption in the country and so the category…

Cider/perry is comparatively new in Croatia, first developing visible share in 2010. The relative immaturity has driven strong growth from a low base over the review period. Off-trade consumption of cider/perry continued to grow in 2022, benefiting…

Aligned with the full reopening of establishments following COVID-19, on-trade cider/perry volume sales continued to see solid growth. However, sales were more challenging for the off-trade, which saw minor growth, having competition from food…

Cider/Perry continued to be niche product in terms of value and volume sales. However, it registered high double-digit volume growth in 2022. Cider/perry benefitted from the removal of pandemic restrictions and increased socialising through on-trade…

Sales of cider/perry remained negligible in Ecuador in 2021.

Cider/perry continued to see a dip in off-trade volume sales in 2022. The growing popularity of flavoured/mixed lager had a negative effect on cider/perry. Cider/perry retail unit prices rose in 2022 due to the galloping inflation in the country.…

Cider, as a mature category in Finland, is being promoted as a lighter option to wine and a suitable accompaniment to meals. It is particularly marketed as a complement to fish, seafood, and spicy dishes. Sweeter ciders are positioned as ideal…

Trends as noted in other categories are also of a similar note in cider/perry. 2022 witnessed another strong drop in off-trade, which was slightly offset by the strong recovery of on-sales in creperies (Breton crêpe restaurants) where the bulk of…

Cider/perry saw significant growth in both total volume and current value terms in 2022, driven in large part by increasing demand from the younger generations of legal drinking age in Germany. This demand was influenced by the trends towards…

On-trade volume sales, and total volume sales, posted a strong increase in 2022, to move close to the pre-Coronavirus (COVID-19) level. Growth was derived from the reopening of the market, resulting in an increase in domestic consumption via the…