Alcoholic Drinks

In 2022, US demand for tequila (and mezcal) continued its dynamic growth. At the same time, agave prices observed significant increases, driven by this demand, but also by inflationary pressures. This resulted in significant price increases for…

Spirits continued to see a poor performance in 2022 recording flat sales during the year. Pressures on consumers’ disposable income continued to be the major barrier to greater consumption. Most spirits are still expensive for the majority of…

The health and wellness trend seen globally and in New Zealand, particularly amongst millennial consumers, has been influencing demand for ‘better-for-you’ drinks, such as zero-alcohol beers, lighter wines, low-alcohol seltzers, and lower carb and…

Spirits recorded solid total volume growth in 2022, despite poor economic conditions and strong rises in unit prices. Actual volume growth was driven largely by gin and bitters, which are categories dominated by economy brands. Whilst categories…

Total volume growth in spirits remains positive in 2022 as the category continued to recover from the pandemic. Moreover, the double-digit inflation that led to increased prices across many other consumer goods categories was less visible within…

Off-trade spirits saw a decline in volume and value sales in 2022, largely due to the resumption of cross-border trade with Sweden and an increase in international travel. The on-trade spirits market, meanwhile, experienced a recovery in 2022…

The Pakistani market provides limited access to spirits, and alcoholic drinks in general, with whiskies, gin and vodka the most readily purchased spirits. Consumers in the country have restricted access to and limited opportunities to try new…

Due to the rising premiumisation trend, which continued into 2022, the sector has grown considerably, favouring sales of beverages in spirits. As such, 2022 saw accelerated growth in the sales volume for tequila, bourbon / other US whiskey, gin and…

The market for spirits in Poland has reached saturation point though it continues to evolve, adapting to emerging trends. In 2022, vodka, the largest product area, saw a decrease in off-trade volume sales but current value growth owing to inflation…

2022 proved to be a very good year for total volume and current value sales of spirits in Portugal. As a result, the country continued its recovery from the heavy declines in on-trade volume and value sales in 2020. These had only partially offset by…

In 2022, the volume growth of spirits in Romania primarily stemmed from the total elimination of restrictions pertaining to on-trade opening hours and capacity. The first half of the year, in particular, saw a redirection of savings accrued during…

Spirits registered strong growth in total volume terms in 2022 with this being driven by the continued recovery of the on-trade channel after the negative impact of the pandemic. On-trade sales of spirits continued to recover in 2022 as Serbians…

In 2022, enthusiastic bar-goers drove strong on-trade volume growth for spirits. The full reopening of nightlife venues drove the growth of Singapore’s bar and cocktail scene, as businesses saw a rise in reservations. Singapore has a world-renowned…

Spirits manufacturers are seeking opportunities in new industries following the saturation of the disinfectant market in 2021, which resulted in intense price competition. Leading local spirits company St Nicolaus Trade, for example, ventured into…

The spirits category recovered from the pandemic in 2022, with current value and volume sales surpassing 2019 levels. Inflation and higher unit prices were also drivers of current value sales in 2022. Despite making a strong recovery, sales of…

White spirits saw the strongest total volume growth within spirits in 2022, as consumers resumed social consumption at bars and restaurants. On-trade spaces offer diversity in terms of flavour profiles, allowing consumers to choose according to their…

Soju, which accounts for the largest total volume share of spirits in South Korea, experienced a weak performance over the review period with stagnant demand in 2022. In addition to a sober curious culture, local consumers have shifted to categories…

Even though total volume sales of spirits increased in 2022, volumes did not return to the pre-pandemic level. The supply chain crisis and rising production costs, such as raw materials and energy, which were exacerbated by the war in Ukraine, had a…

Following a two-year period of healthy volume growth, sales of spirits declined in 2022. This was attributable to the poor performance of the off-trade, as inflationary pressures forced many consumers to show more prudence with their spending.…

Spirits performed very well in 2022 with total volume sales recording high single-digit growth and total current value sales seeing a double-digit increase. The main growth driver continued to be on-trade sales as the reopening of society following…