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Country Report

USA Flag Baked Goods in the US

| Pages: 67

Price: US$900

About this Report

Executive Summary

TRENDS

  • Despite being marketed to wildly different consumers, health-oriented as well as indulgent products were key areas for stimulating growth in 2013. On the health-oriented side of baked goods, breads that feature whole grains, high fibre or other health-minded qualities continued to resonate with consumers who wished to lose weight or maintain a wholesome diet. In cakes and pastries, however, companies introduced more indulgent varieties to appeal to the tastes of younger consumers, who tend to enjoy intensity and decadence in their snacks and dessert products.

COMPETITIVE LANDSCAPE

  • Artisanal is expected to witness a small increase in its value share in 2013, reaching 51%. Whilst this may seem strange, given the polar position on the price scale, it shows that the economic recovery has been uneven, as higher earners have regained their financial footing, and are returning to their former food shopping habits more quickly than lower earners.

PROSPECTS

  • Baked goods is expected to increase by 4% in constant value terms in the forecast period. A large factor in this will be the growing demand for gluten-free diets. Whilst gluten-free bread, cakes and pastries will help to mitigate some of the migration away from baked goods, the adoption of gluten-free diets will ultimately cut a significant proportion of baked goods out of consumers’ everyday meals. Retail volume sales are therefore expected to fall by 1% overall during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked Goods industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked Goods industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked Goods in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked Goods in USA?
  • What are the major brands in USA?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baked Goods in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baked Goods by Category: Volume 2008-2013
  • Table 2 Sales of Baked Goods by Category: Value 2008-2013
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2008-2013
  • Table 5 Sales of Unpackaged/Artisanal Bread by In-store Bakery vs Others: % Value 2008-2013
  • Table 6 Sales of Pastries by Type: % Value Breakdown 2008-2013
  • Table 7 Sales of Packaged/Industrial Cakes by Single Portion vs Multi-pack: % Value 2008-2013
  • Table 8 NBO Company Shares of Baked Goods: % Value 2009-2013
  • Table 9 LBN Brand Shares of Baked Goods: % Value 2010-2013
  • Table 10 Distribution of Baked Goods by Format: % Value 2008-2013
  • Table 11 Forecast Sales of Baked Goods by Category: Volume 2012-2017
  • Table 12 Forecast Sales of Baked Goods by Category: Value 2012-2017
  • Table 13 Forecast Sales of Baked Goods by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Sales of Baked Goods by Category: % Value Growth 2012-2017

Baked Goods in the US - Company Profiles

Kroger Co in Packaged Food (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Kroger Co: Key Facts
  • Summary 2 Kroger Co: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 3 Kroger Co: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 4 Kroger Co: Private Label Portfolio
  • Summary 5 Kroger Co: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Kroger Co: Competitive Position 2012

Packaged Food in the US - Industry Context

EXECUTIVE SUMMARY

Value sales increase in 2013

Gluten-free remains popular

Strong merger and acquisition activity in 2013

Supermarkets continue to dominate food retailing

Slower growth expected in coming years

KEY TRENDS AND DEVELOPMENTS

Private label goes premium

Manufacturers cater to Millennials

Food companies focus on gluten-free and high-protein marketing claims

M&A activity heats up

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 15 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 23 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 24 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 29 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 30 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 31 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 32 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 33 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 34 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 35 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 37 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 38 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 41 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 42 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 43 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 44 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 48 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 49 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 50 Sales of Packaged Food by Category: Value 2008-2013
  • Table 51 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 52 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 53 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 54 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 55 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 56 Penetration of Private Label by Category: % Value 2008-2013
  • Table 57 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 58 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 59 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 61 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 62 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Baked Goods
    • Bread
      • Bread Substitutes
      • Packaged/Industrial Bread
      • Unpackaged/Artisanal Bread
    • Cakes
      • Packaged/Industrial Cakes
      • Unpackaged/Artisanal Cakes
    • Pastries
      • Packaged/Industrial Pastries
      • Unpackaged/Artisanal Pastries

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • In-store Bakery Sales
  • Single Portion vs Multi-portion

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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