The forecast period is expected to see a significant uplift in the numbers of Ukrainians that are interested in eating healthy types of bread. While this trend has already begun developing in most parts of the country, the onset of armed conflict in 2022 interrupted the development of the health and wellness trend generally in Ukraine as many local people are now more focused on obtaining enough food to eat, rather than focusing on optimum nutrition via health and wellness.
The future of cakes in Ukraine is expected to be largely determined by the rising consumer interest in a very fancy cakes that are designed to be appreciated as much for their appearance as for their taste and texture. In addition, demand for cakes is likely to increasingly shift towards single-portion cakes such as cupcakes and muffins, products which offer huge advantages such as lower retail selling prices and greater convenience as they can easily be transported and consumed on the go.
Frozen baked goods is expected to generate positive retail volume growth over the forecast period and while the category is still rising from a relatively low sales base, local consumers are slowly coming to the realisation that frozen baked goods represent excellent value for money whilst offering unparalleled convenience. Specifically, Ukrainian consumers are increasingly faced with a lack of fresh, high-quality baked goods in their nearest small local grocery store, which encourages them to explore benefits of the assortment of frozen baked goods on offer.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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