Butter and spreads will register healthy constant value and volume growth over the forecast period. An increasing population will support volume sales.
There is potential for imported butter brands to gain value share over the forecast period, as consumers consider them to be higher quality than the local Dos Pinos brand, While the Danish brand Lurpak is the main imported offering, other brands such as French brand Président and Ireland’s Kerrygold could potentially gain value share, with tourists in particular supporting sales of these brands. Another potential growth segment is spreadable butter rather than blocks of butter.
Consumers are increasingly looking for healthier fat options and this is seeing growth in products such as coconut oil. Another product that is expected to see some traction over the forecast period is ghee.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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