Whereas butter used to be more used in Western food, it is becoming a more widely used ingredient in Thai dishes too – particularly so among the younger generations who are more adventurous to try new cuisines and flavour trends. For example, we note the aforementioned trend for grilling with butter, in addition to the croissant baking trend.
As noted, trans-fats are seeing a lot of negative publicity and healthy-positioned butter is set to become the rising star over the forecast period. We note the growing range of products available in supermarkets, such as seen with the Allowrie brand (from KCG Corp Co Ltd) with plant-based butter (eg made with palm and coconut oils), olive butter, and low-fat butter (Allowrie 0% fat).
Foodservice sales dropped significantly during the pandemic era, due to the lockdowns and cessation of tourism due to border closure polices. This is important in butter and spreads in particular, due to the strong usage of such products in foodservice – especially so in Western style cafés and bakeries.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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