From 2024, there is an anticipated to be a reversal in the consumption trend of butter and spreads. It is expected that consumers will transition back to using butter, while reducing the use of margarine and spreads.
Butter and spreads witnessed a slump in foodservice volume sales in 2020, caused by the disruption of the Coronavirus (COVID-19) pandemic, when on-trade establishments closed and experienced lingering limitations. However, butter and spreads has recovered overall, with the reopening of foodservice outlets and consumers embracing dining out again.
Over the forecast period, while the average retail value (constant 2023 prices) unit price of butter is expected to increase, albeit slowly, margarine and spreads and cooking fats are predicted to see steady decline. The growing retail value share of private label is creating price competition, leading manufacturers of branded products to offer price promotions.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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