The volume of butter and margarine sales experienced significant growth due to heightened demand during the pandemic, fuelled by increased home cooking and baking. As the pandemic's impact wanes and more consumers revert to their pre-COVID-19 dining-out habits, it is anticipated that the retail demand for butter and margarine will start to plateau in the forecast period.
Although the demand for margarine has managed to maintain its volume post-pandemic, the overall market value is expected to see a slight decrease primarily due to lower unit prices. The pandemic's effects have diminished the appeal of imported premium flavoured margarine that was popular in previous years, alongside the decline in the popularity of toast.
The soaring costs of imported butter have led retailers to discourage frequent and substantial retail price hikes. This has prompted certain importers to temporarily remove products from the shelves, resulting in sporadic supply disruptions for specific butter brands.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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