The outlook is negative for butter and spreads over the forecast period, with a fall in both constant value and volume sales. Volume sales will fall across all products, though the decline will be steeper for butter, as consumer remain price sensitive and opt for cooking fats and margarine and spreads instead.
In 2023, Kenya and Indonesia announced a series of new agreements to expand trade and collaboration between the two nations. As part of this agreement.
During the forecast period, butter and spreads will encounter challenges of maturity. Players need to attempt to boost value sales by launching health and wellness type products, with clearly defined functional and fortified offerings.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!