Consumer Electronics

During 2023, wireless headbands continued to experience strong volume growth despite the overall weakness in demand for consumer electronics overall. The combination of low ownership rates and the rapid adoption of wireless headbands have created an…

Overall demand for headphones continues to rise in 2023, with both retail volume and current value sales recording double-digit growth. The increase in the average unit price across the category is driving up higher value sales growth compared to…

Demand for wireless headbands as a premium audio accessory continues to grow in the United Arab Emirates, with leading brands such as Sony and Bose at the forefront of this trend. Sony offers consumers a compelling choice with its innovative…

Headphones is one of the most dynamic areas of consumer electronics in the Philippines with these products complementing the use of smartphones as well as being appreciated by consumers when commuting, exercising, or seeking privacy at home or at…

Apple’s AirPods brand continues to lead the category with it reporting strong growth in retail volume terms during 2023. Apple enjoys an important reputation among consumers for quality while its AirPods are able to seamlessly connect to the other…

Despite a difficult economic situation, with continuing elevated inflation and significant devaluation of the naira, headphones is expected to register volume growth. This is largely driven by the popularity of mass TWS earbuds, which is expected to…

Headphones saw positive growth in constant value terms in 2023, despite consumer concerns about the cost of living. Increased smartphone use for streaming audio and video content was a key driver of this trend, in addition to the ongoing prevalence…

Sales of headphones in Italy are benefiting from the growth of the sports and health industries. As consumers increase their participation in regular sports and physical exercise, they are making greater use of headphones on the go, particularly…

Whilst premium wireless headbands were popular during COVID-19 as they had more convenient features for both work and gaming, high inflation and rising prices deterred consumers from paying extra for them in 2023, therefore mass products performed…

Headphones is one of the better-performing categories in consumer electronics in volume terms in France in 2023 (second to wearables and performing slightly better than mobile phones). However, the category is still showing volume declines, and this…

Headphones moved back into growth in 2023 despite the continuation of economic problems. Foreign currency shortages imposed a heavy burden on this category, as virtually all headphones are imported into Egypt. Inflation and the weaker Egyptian pound…

Although wireless headbands and TWS earbuds performed well in 2023, sales in these subcategories have not been enough to offset macro category decline.

Headphones is set to return to minimal growth in 2023, after seeing a slight retail volume decline in 2022, although continuous growth has been seen in current value terms due to price rises. The strong positive volume performance during the pandemic…

Headphones experienced dynamic retail volume growth in Brazil in 2022, and this is set to continue in 2023, driven primarily by the increasing popularity of True Wireless Stereo (TWS) earbuds and, to a lesser extent, wireless headbands. As more…

Over 2023, headphones retail volume sales are expected to continue to grow, albeit at a slower rate as the transition to cordless models becomes more advanced. The main category, TWS earbuds, is set to remain the key growth driver. Indeed, in 2023,…

Overall, sales of consumer electronics have seen a return to growth in retail volume terms in Vietnam in 2023 after a steep decline in the previous year. However, the results within the different categories are mixed. With COVID-19 restrictions now…

Consumer electronics in Turkey is registering weaker retail volume growth in 2023, compared to 2022 levels, with sales of headphones, wearable electronics and wireless speakers the main driver of volume sales. The year 2023 is proving difficult for…

The negative volume growth that was registered across consumer electronics in the US in 2023 can be seen largely as a continuation of the suppressed demand that has emerged during the post-pandemic era. Now that the positive impact of stay-at-home…

After an upturn in demand during the pandemic followed by a notable decline in 2022, retail volume sales of consumer electronics in the UK are starting to stabilise in 2023. Significant investments were made in 2020-2021, with many consumer…

Demand for consumer electronics in the United Arab Emirates continues to grow, albeit at a marginally slower pace compared to the previous year. On the other hand, current value sales continue to record more dynamic growth in 2023, primarily due to…