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Wearable Electronics

Euromonitor International publishes the world's most comprehensive market research on the wearable electronics industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Strategy Briefing

Portable Consumer Electronics in the Middle East and Africa

Apr 2017

Growing middle classes and a high population of young people means that there are many untapped consumers in the Middle East and Africa. As the region has one of the highest economic inequality rates in the world, electronic products will need to be ...

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Country Report

Wearable Electronics in Thailand

Dec 2016

Wearable electronics in Thailand is still in a niche. The products are not well known to Thai customers yet. The products are still sold in a specific shop or at a small counter in department stores....

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Country Report

Wearable Electronics in the United Arab Emirates

Dec 2016

Sales of wearable electronics are benefiting from the United Arab Emirates' affluent consumer base and strong enthusiasm for new technology in the country. In addition, these products are benefiting from the popularity of the United Arab Emirates as ...

US$990
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Country Report

Wearable Electronics in Japan

Nov 2016

Following the launch of Apple Watch in 2015, smart wearables gained the dominant position in wearable electronics in 2016, more than doubling share from 37% in 2015 to reach 77% of retail volume. Smart wearables are also benefiting from a strong ...

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Country Report

Wearable Electronics in the Netherlands

Nov 2016

Many consumer electronics companies are seeing potential in wearable electronics, and more brands have flooded the market. Sales of smart wearables are rising, along with the increasing penetration rate of smartphones, making them interesting ...

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Country Report

Wearable Electronics in Spain

Nov 2016

Spanish consumers showed a preference for activity wearables over smart wearables in 2016, with activity wearables accounting for 80% of wearable electronics volume sales during the year. Activity wearables continue to benefit from the ongoing ...

US$990
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Country Report

Wearable Electronics in Australia

Nov 2016

Wearable electronics continued to be one of the biggest talking points in terms of innovation and technology. It was highlighted by experts as one of the key growth areas in consumer electronics. The release of Apple Watch in late 2014 led to it ...

US$990
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Country Report

Wearable Electronics in France

Oct 2016

Despite double-digit growth for wearable electronics in 2016, the total sales volume of 2.3 million units in France remained relatively low compared to other big Western European countries. Demand was primarily driven by early adopters from upper- ...

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Country Report

Wearable Electronics in Portugal

Oct 2016

Wearable electronics remained at an incipient stage of development in Portugal in 2015, although 2016 saw the range of products present in the category expanding in 2016, with activity wearables becoming popular among a wider consumer base as sales ...

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Country Report

Wearable Electronics in Hungary

Oct 2016

Various wearable electronics are still novelties and most smartphone users still find these devices irrelevant. Data enthusiasts and highly engaged smartphone users have already bought their first devices just to keep up with the trend. The smart ...

US$990
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Country Report

Wearable Electronics in South Africa

Oct 2016

Wearable electronics continues to gain traction in South Africa, with numerous brands having recently entered the category. These devices continue to merge technology and fashion and they are becoming increasingly appealing, aesthetically. The vast ...

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Country Report

Wearable Electronics in Indonesia

Oct 2016

Although no longer the latest technology trend in consumer electronics, both smart wearables and activity wearables continued to benefit from the availability of products to cater to the wide income range of Indonesians. They also benefited from ...

US$990
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Country Report

Wearable Electronics in Greece

Oct 2016

While still out of the mainstream and limited to gadget lovers and early adopters, wearable electronics is still the most dynamic category within consumer electronics in Greece in 2016. Being next generation equipment, wearable electronics appeals to...

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Country Report

Wearable Electronics in Germany

Oct 2016

In 2016, the demand for wearable electronics remained at a high level, despite sales of smart wearables falling short of expectations. However, still showing strong retail volume sales growth, smart wearables benefits from the increasing popularity ...

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Country Report

Wearable Electronics in Vietnam

Oct 2016

Since the launch of Apple Watch in Vietnam, consumer interest in smart wearables has been rising, especially among young urban consumers. The trendy look of these products and the convenience that they offer are the main factors that users look for ...

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Country Report

Wearable Electronics in Italy

Oct 2016

Wearable electronics was the top-performing consumer electronics category in volume growth terms in 2016, not least because of its novelty factor. The category was first noticeable in Italy in 2014, and since then the availability of its products has...

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Country Report

Wearable Electronics in the United Kingdom

Oct 2016

Retail volume growth of wearable electronics was driven by activity wearables with 2.2 million sold products in the UK in 2016. Health and fitness have become important topics across generations, supporting high growth rates of fitness wearable ...

US$990
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Country Report

Wearable Electronics in Singapore

Oct 2016

Smart wearables grew by 69% in retail volume terms, reaching sales of 73,000 units in 2016. While smart wearables have not been entirely successful in breaking into the mainstream, adoption rates are still higher than in most other markets in Asia, ...

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Country Report

Wearable Electronics in Turkey

Oct 2016

The presence of wearable electronics rapidly increased in 2016, as early adopters living in big cities showed remarkable interest, in particular in smart wearables. As a consequence of the rapid rise in the popularity of these products, wearable ...

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Country Report

Wearable Electronics in Malaysia

Oct 2016

Activity wearables are more popular than smart wearables due to their lower price point. Consumers are sceptical of the value that smart wearables can bring them, thereby limiting volume sales in 2016....

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