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Wearable Electronics

Euromonitor International publishes the world's most comprehensive market research on the wearable electronics industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Strategy Briefing

Rise of the She-conomy: Unlocking the Spending Power of Women in Electronics

Nov 2017

With increased access to higher education and more women entering the labour force, women are more empowered than before. The higher spending power of women is driving the rise of the She-conomy. There is no need for all electronics to be customised ...

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Country Report

Wearable Electronics in Singapore

Nov 2017

Contrary to all expectations that smart wearables would finally find success in the mainstream market, sales of smart wearables faltered as consumers failed to find compelling use cases for such devices. At the outset, manufacturers of smart ...

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Country Report

Wearable Electronics in Vietnam

Oct 2017

Wearable electronics sees volume growth of 34% in 2017. Wearable electronics is attracting a lot of attention from tech-savvy consumers, which is supposed to be a promising sign of potential in Vietnam. However, due to advances in the designs and ...

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Strategy Briefing

Old is Gold: Selling Electronics to the Elderly

Sep 2017

Nearly one-third of the population in Western Europe will be 60 or over by 2030. Manufacturers and retailers cannot afford to ignore the silver dollar, and must release products tailored to elderly consumers’ lifestyles....

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Country Report

Wearable Electronics in Australia

Sep 2017

The release of the second version of the Apple Watch in late 2016 attracted a great deal of attention to smart wearables in 2017. While the category grew considerably over the review period, wearable electronics – particularly smart wearables – has ...

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Country Report

Wearable Electronics in Japan

Sep 2017

Following the launch of Apple Watch in 2015, smart wearables began to rival activity wearables for the title of the largest wearable electronics category, with each category accounting for approximately 50% of total volume sales in wearable ...

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Country Report

Wearable Electronics in Malaysia

Sep 2017

Digital activity watches are more popular than activity bands in Malaysia as they show all data and information on the screen as opposed to having to view it on a smartphone, as is the case with an activity band....

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Wearable Electronics in South Korea

Aug 2017

Social media platforms such as Facebook, Twitter and Instagram are widely used in South Korea, with consumers wanting to share with their friends details about their health and fitness activities so as to encourage each other and achieve their goals....

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Country Report

Wearable Electronics in the US

Aug 2017

Despite attaining unit sales of 42 million and posting volume sales growth of 15%, wearable electronics did not live up to expectations in 2017, as consumers failed to flock to these devices in the droves that many in the industry had anticipated ...

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Country Report

Wearable Electronics in Mexico

Aug 2017

Wearable electronics remained in the early stages of adoption in 2017. Activity wearables held a 56% retail volume share of the category compared to a 44% retail volume share for smart wearables. This split is expected to reverse over the early part ...

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Country Report

Wearable Electronics in Taiwan

Aug 2017

Retail volume sales of wearable electronics recorded growth of 11% to reach 364,000 units in 2017. This is mainly contributed by the popularity of activity wearables (digital) and smart wearables, combined with the rising demand for activity watch ...

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Country Report

Wearable Electronics in Venezuela

Aug 2017

As much as Venezuelans like cutting-edge technology and are early adopters of new products, high prices and supply shortages are forcing them to change this long-established consumption pattern. Venezuelans are finding it increasingly difficult to ...

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Country Report

Wearable Electronics in India

Aug 2017

Due to increasing health consciousness among consumers, fitness trackers recorded growth in 2017. Additionally, smart wearables allow users to integrate different mobile apps with them, thereby enabling a faster communication process while tracking ...

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Wearable Electronics in France

Aug 2017

Wearable electronics saw double-digit volume sales progression in 2017 as a result of better consumer knowledge, improved affordability with lower-priced alternatives and broader availability among retailers. The volume sales of activity wearables ...

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Country Report

Wearable Electronics in Canada

Aug 2017

Activity and smart wearables offering accurate health information and multiple brands, which are entering the market are capitalising on Canadians’ healthy lifestyles....

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Country Report

Wearable Electronics in Morocco

Aug 2017

In 2017, wearable electronics recorded a 48% increase in retail volume sales, as the demand for fitness/activity products grew among middle-to-high-income consumers. Furthermore, in line with the growing Western influence in the country, consumers ...

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Country Report

Wearable Electronics in the United Arab Emirates

Aug 2017

Wearable electronics is benefiting from the United Arab Emirates’ affluent consumer base and strong enthusiasm for new technology. In addition, these products are benefiting from the popularity of the United Arab Emirates as a shopping destination, ...

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Country Report

Wearable Electronics in Ukraine

Aug 2017

The trend towards healthier lifestyles in Ukraine had a notably positive impact on the development of wearable electronics in 2017, with more and more people using such devices to track physical activity, calculate calories, set weight goals etc and ...

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Country Report

Wearable Electronics in Hungary

Aug 2017

Wearables are quickly becoming popular with the Y generation; Hungary ranks among the top countries in Europe with its high rate of penetration. In the age group 16-36 years old, 13% owned wearables in 2016. In 2017, the penetration rate of smart ...

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Country Report

Wearable Electronics in Thailand

Aug 2017

Thai consumers continue to increasingly focus on their health and fitness as the country’s population ages and healthcare costs rise. With widespread ownership of smartphones, wearable electronics that can track fitness and well-being are growing in ...

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