Consumer Electronics

The Q4 forecast update for consumer electronics showed an improved optimism as consumers started to adjust the new lifestyles triggered by the pandemic. A strong rebound is expected in 2021 but pre-COVID-19 revenues are not expected to be fully…

This briefing provides a global overview of the different retail channels in the consumer electronics market and how they are evolving. Among these channels are electronics and appliances specialist retailers, hypermarkets, discounters and…

Smartphones are expected to continue to dominate Middle East and Africa portable consumer electronics market as a growing population of young people continues to create demand. Smartphones are increasingly in demand across all countries in Middle…

Faced with high inflation, caused in large part by rising energy costs, manufacturers are trying to find ways to avoid increasing prices, as consumers are becoming increasingly cautious regarding their spending. This reports looks at how…

Xiaomi, TCL and Oppo are aggressively expanding into overseas markets and enjoy tremendous success. However, these brands tend to be popular with consumers due to their low prices. What can Chinese brands do to shed the negative perception of low…

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

2020 was a volatile year for the consumer appliances industry. In March 2020, most companies were focused on cost cutting, not knowing that demand would increase exponentially in Q3 and Q4. Demand in 2021 is expected to remain robust, boosted by…

In a world that now seems more about disruption than stability, it is always better to be the disruptor than the disrupted - and that means pushing horizons outwards. Strategy needs to be built as part of a wider consumer system rather than at…

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…