Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
Increased growth in the elderly population in 2023 continued to fuel growth of AFH tissue and hygiene value sales in the Netherlands as the elderly generally need significantly more care than younger people. This is true for both hospital care and…
In 2023, retail value sales of menstrual care recorded moderate growth in the Netherlands. More initiatives to compensate for menstrual poverty were seen in 2023 especially in some cities, where such activities have been in place for some time at the…
Retail value sales of nappies/diapers/pants recorded moderate growth in 2023. In 2022, a slight increase in the number of babies born led to an increase in sales of nappies/diapers, especially new born and standard, in volume terms. However, this was…
Retail value sale of retail adult incontinence products recorded moderate growth in 2023. Rather than buy retail adult incontinence, many consumers often revert to pantyliners or menstrual care products in order to save money. As menstrual care…
In 2023, retail value sales of retail tissue in the Netherlands experienced solid growth. However, declining disposable incomes are leading some consumers to decrease their usage of toilet paper. Adjustments in their purchasing behaviour have…