Market research on the retailing industry. Our reports feature a ...
Market research on the retailing industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
In 2023, direct selling achieved positive current value growth for a third consecutive year in Mexico; far exceeding the pre-pandemic level of sales. Despite this strong sales performance, the number of direct selling agents contracted again in 2023,…
Direct selling in Chile remained an important channel in 2023 for local consumers looking to access affordable products, specially for those interested in beauty and personal care. The latter continued to drive value sales in 2023, holding 72% share…
Direct selling maintained current value growth in Brazil in 2023, continuing the trend seen throughout the review period. The ongoing growth of direct selling has been supported by a number of factors in Brazil, particularly following the emergence…
With consumers looking for greater convenience and ways to save money, direct selling in Peru has gained popularity in 2023. Affordable prices, regular promotional cycles and payment options at no extra cost are the main advantages of direct selling,…
In 2023, direct selling in Colombia has benefited from its ease and speed of purchase, product variety and payment options. Growth is also attributable to expansion into more remote areas of the country. In the wake of the COVID-19 pandemic, direct…
Direct selling in Argentina is held to have performed positively in 2023, despite a complex and difficult economic and business context. Many direct selling companies registered strong performances in retail value sales in 2023, although there were…
The channel did not see any important changes in the last couple of years of the review period, with no new brands entering the market or announcing their intention to do so. This meant that the existing players continued to gain ground, using new…
Beauty and personal care brands, including players such as Avon, continued to represent the largest part of the direct selling business. In 2022, these players were able to leverage their longstanding relationship with consumers, using their solid…
Beauty and personal care remain the main category in direct selling with brands like Belcorp and Natura posting positive growth in 2022. The use of personalized recommendations and innovative products at affordable prices is supporting development.…
The outbreak of the Coronavirus (COVID-19) pandemic hit direct selling companies hard as they were almost entirely dependent on their sales agents or distributors to generate sales. Restrictions on movement and socialisation stopped this model in its…