Market research on the retailing industry. Our reports feature a ...
Market research on the retailing industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Mobile e-commerce had been expanding rapidly during the early part of the review period, albeit from a very low base. During 2020, mobile e-commerce retail constant value sales (2021 prices) plunged by more than two thirds. The departure of Jumia…
Mobile e-commerce registered an even higher increase in current value sales in 2021 than e-commerce overall and mobile e-commerce now accounts for nearly half of total e-commerce sales. The healthy growth is supported by very high penetration of…
In 2021, mobile e-commerce contributed significantly to the continued growth of online shopping, following the initial pandemic-related surge in 2020. During the extended lockdown in the first half of the year, e-commerce increasingly became the…