Direct Selling

Market research on the retailing industry. Our reports feature a ...

Market research on the retailing industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.

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Country Report

Direct Selling in Israel

Mar 2024

Direct selling in Israel in 2023 was reported to have somewhat benefitted from consumers spending more time at home due to the geopolitical situation in the country. As such, products which can be delivered to consumers’ homes are attracting…

USD 1,195
Country Report

Direct Selling in Hong Kong, China

Mar 2024

Direct selling returned to growth in current value terms in Hong Kong in 2023. However, during the pandemic the channel saw little disruption compared with many others in retail, holding up relatively well, with only minor declines. Social media…

USD 1,195
Country Report

Direct Selling in Chile

Mar 2024

Direct selling in Chile remained an important channel in 2023 for local consumers looking to access affordable products, specially for those interested in beauty and personal care. The latter continued to drive value sales in 2023, holding 72% share…

USD 1,195
Country Report

Direct Selling in Brazil

Mar 2024

Direct selling maintained current value growth in Brazil in 2023, continuing the trend seen throughout the review period. The ongoing growth of direct selling has been supported by a number of factors in Brazil, particularly following the emergence…

USD 1,195
Country Report

Direct Selling in Indonesia

Mar 2024

Direct selling saw a marked fall in sales in current value terms in Indonesia in 2023. The channel generally struggled during the review period, having been heavily impacted by the COVID-19 crisis. Direct selling was not viable at the height of the…

USD 1,195
Country Report

Direct Selling in Poland

Mar 2024

In 2023, direct selling registered marginal growth in retail value sales. After a decline in 2022, direct selling returned to positive if marginal growth. The cost-of-living crisis proved beneficial for the industry as more people sought to be hired…

USD 1,195
Country Report

Direct Selling in New Zealand

Mar 2024

2023 was the first year since 2019 in which direct selling in New Zealand was not subject to social, trading or movement restrictions. These limitations had adversely impacted the trading ability of direct selling companies earlier in the review…

USD 1,195
Country Report

Direct Selling in Italy

Mar 2024

After two years of solid growth, direct selling experienced a decline in current value terms in 2023. However, performances varied within direct selling in 2023 with some categories continuing to perform well in 2023, but especially those with a…

USD 1,195
Country Report

Direct Selling in Finland

Mar 2024

Direct selling has always been a marginal retail channel in Finland, and has in recent years seen a clear decrease – sales fell in 2023 for the seventh year in a row in current value terms. Even more worryingly, direct selling underperformed…

USD 1,195
Country Report

Direct Selling in China

Mar 2024

Several years of current value decline were seen in direct selling in China during the pandemic, as the direct selling business model relies heavily on hosting meetings or gatherings to introduce products and recruit new sales personnel, which was…

USD 1,195
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