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Country Report

Direct Selling in Ireland

The decision of Avon to pull out of Ireland in 2013 left a void which other direct retailers were only too willing to fill. Despite concerns that the withdrawal would result in a significant proportion of value leaving the channel altogether, with ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Direct Selling in Bulgaria

The closure of the fourth largest bank in the country in mid-2014 severely shook consumer confidence and led to further tightening of already tight consumer spending. This event completely changed the dynamic of the economy and the channel.

Apr 2015 | US$900 | Add to cart | View details

Country Report

Direct Selling in Austria

Direct sellers rely on highly motivated distribution agents, who offer a high level of personal service and in-depth advice on and demonstrations about products, which other channels usually cannot provide. This all comes together in entertaining ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Direct Selling in Canada

In 2014, retail sales via direct selling registered a decline of 1% in current value terms to total C$1.2 billion. While still significant in size, direct selling continued to face difficulties as consumer preferences changed, while store retail and ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Direct Selling in Turkey

In 2014 direct selling registered 6% current value growth, which was significantly lower than the 9% CAGR seen over the review period. The main factor behind the slower growth was the increasing popularity and dynamism of internet retailing in ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Direct Selling in Hong Kong, China

Direct selling in Hong Kong grew by 2% in current value sales terms in 2014, a recovery from its negative performance in 2013. Word-of-mouth recommendation and membership retention rates in terms of the number of active leaders in each business have ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Direct Selling in Indonesia

Direct selling continued to prevail in Indonesia through ongoing member recruitments across the country. The low cost of an initial start-up to sell through direct selling is one of the attractive traits for people to join. Those joining direct ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Direct Selling in Hungary

The direct selling channel suffers from a negative image created by pushy agents taking advantage of naive customers by selling overpriced products. Invitation-only events at restaurants, free bus tours to spas or other well-known tourist ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Direct Selling in Norway

Direct sales recorded value growth of 7% in 2014 to reach NOK1 billion. The reason for the strong growth is the channel generally becoming more highly trusted than in earlier years, with certain companies managing to find a balance between sales ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Direct Selling in Taiwan

Direct selling companies are using websites as a powerful marketing tool to get in touch with more consumers or agents. They try to provide more detailed product information online so that consumers or agents can get the correct knowledge instead of ...

Mar 2015 | US$900 | Add to cart | View details
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