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Direct selling market research

Euromonitor has the world’s most comprehensive research on the direct selling category within the retailing industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the direct selling market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our direct selling market research answer questions such as:

  • What is the market size of direct selling?
  • Who are the leading retailers in direct selling?
  • How important is direct selling?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?



Country Report

Direct Selling in Mexico

The Coca-Cola Company, through its different bottlers in the country, continues favouring packaged drink direct selling thanks to its soft drinks home delivery program which was originally launched as Experiencias Coca-Cola, and recently renamed as ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Morocco

Direct selling is becoming more popular every year in Morocco. The continuous entry of women into the workforce in Morocco is driving sales via direct selling, which increased by 15% in current value terms to reach Dh1.4 billion in 2014. Moreover, ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Peru

In 2014 direct selling grew by 10% in current value terms. The performance of this category is deeply influenced by sales of beauty and personal care direct sellers, which offer attractive discounts and promotional prices and frequently focus on ...

Dec 2014 | US$900 | Add to cart | View details

Strategy Briefing

Internet vs Store-based Shopping: The Global Move Towards Omnichannel Retailing

As consumers continue to blend their off-line and on-line activities, from “showrooming” and retail apps to sofa shopping and click-and-collect, the lines between internet retailing, e-commerce and physical retailing are becoming increasingly ...

Aug 2014 | US$1,200 | Add to cart | View details

Country Report

Direct Selling in Israel

In recent years some direct selling retailers opened outlets in central locations with the purpose of strengthening awareness and attracting attention from a potential audience, introducing products and offering a complete shopping experience. For ...

Aug 2014 | US$900 | Add to cart | View details

Global Briefing

Beauty in Latin America: A Revolution of Expectations

A new middle class has emerged in Latin America, less affluent than the traditional middle class but hugely aspirational. Economic growth might have cooled, but Latin Americans are more engaged with beauty and personal care than ever before, and they...

Jul 2014 | US$1,200 | Add to cart | View details

Country Report

Direct Selling in Vietnam

When direct selling businesses started in Vietnam, many people had a negative perception about them due to the notorious cases of cheating that gave direct selling a poor name as a whole. In 2013, businesses like this continued to exist, although the...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Hong Kong, China

Direct selling registered slower current value growth in 2013 than in 2012, although the performance remained satisfactory. Word-of-mouth recommendations remained key in supporting the performance of direct selling, as the majority of consumers still...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Thailand

Healthy value growth continued in direct selling in Thailand in 2013, thanks to strong brand reputation and an aggressive advertising strategy, appointing famous actresses and actors as brand ambassadors. Key direct selling brands presented products ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Direct Selling in Spain

In 2013 direct selling increased by 4% in current value terms. Compared with the review period CAGR of 3% this was a better performance. The prolonged economic recession, the high level of unemployment, lower disposable incomes and uncertainty in the...

Jun 2014 | US$900 | Add to cart | View details

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    Custom research projects

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    Passport Retailing Eastern Europe

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    Passport Retailing Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for retailing, helping you make clear, confident decisions.

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    Statistical Reference Handbook

    Statistical Reference Handbook

    Statistical Reference Handbook

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