Procter & Gamble and Unilever, major players in Swiss laundry care, both launched paper-based packaging for their brands Lenor and Omo, respectively, in 2022. Procter & Gamble rolled out 100% bio-based paper bottles for its liquid softener Lenor, and Unilever’s Omo used the new Pulpex technology to develop a paper-based laundry detergent bottle.
Within air care, spray/aerosol air fresheners and candle air fresheners were among the most popular categories. The growth of pack types such as folding cartons and glass jars were mainly driven by candle air fresheners.
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Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Care Packaging industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Care Packaging
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Care Packaging research and analysis database.
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