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Country Report

Malaysia Flag Laundry Care in Malaysia

| Pages: 30

Price: US$900

About this Report

Executive Summary

TRENDS

  • Sales of carpets gradually shrank over the review period. Timber and marble were the more-common choices as flooring material in Malaysia due to their durability and easy maintenance. As a result of low demand for carpet cleaners, some manufacturers decided to withdraw from the category. Its indirect substitute, fabric fresheners, benefited from this since there were still a large number of consumers who had rugs in their houses.

COMPETITIVE LANDSCAPE

  • Procter & Gamble (M) Sdn retained the lead within laundry care in 2013 with a 23% value share. The company’s well-known brands, Febreze and Dynamo, were both ranked first in fabric fresheners and concentrated liquid detergents respectively in 2013. On the other hand, Downy held a 20% value share in liquid fabric softeners, which positioned it in second place.

PROSPECTS

  • Sales of laundry care are expected to grow at a CAGR of 1% at constant 2013 prices over the forecast period. The consumer preference for using concentrated liquid detergents, fabric fresheners and liquid fabric softeners is expected to grow due to improvements in laundry innovation and higher penetration of rural areas.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Laundry Care in Malaysia?
  • What are the major brands in Malaysia?
  • What is the performance of concentrated liquid detergents?
  • What are the main new products developments in the laundry aids area?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Laundry Care in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Household Possession of Washing Machines 2008-2013

CATEGORY DATA

  • Table 2 Sales of Laundry Care by Category: Value 2008-2013
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2008-2013
  • Table 4 Sales of Laundry Aids by Category: Value 2008-2013
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2008-2013
  • Table 6 Sales of Laundry Detergents by Category: Value 2008-2013
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2008-2013
  • Table 8 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2008-2013
  • Table 9 NBO Company Shares of Laundry Care: % Value 2009-2013
  • Table 10 LBN Brand Shares Laundry Care: % Value 2010-2013
  • Table 11 NBO Company Shares of Laundry Aids: % Value 2009-2013
  • Table 12 LBN Brand Shares of Laundry Aids: % Value 2010-2013
  • Table 13 NBO Company Shares of Laundry Detergents: % Value 2009-2013
  • Table 14 LBN Brand Shares of Laundry Detergents: % Value 2010-2013
  • Table 15 Forecast Sales of Laundry Care by Category: Value 2013-2018
  • Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2013-2018

Laundry Care in Malaysia - Company Profiles

Goodmaid Chemicals Corp Sdn Bhd in Home Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Goodmaid Chemicals Corp Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Goodmaid Chemicals Corp Sdn Bhd: Competitive Position 2013

Lam Soon (M) Bhd in Home Care (Malaysia)

STRATEGIC DIRECTION

KEY FACT

  • Summary 3 Lam Soon (M) Bhd: Key Facts
  • Summary 4 Lam Soon (M) Bhd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Lam Soon (M) Bhd: Competitive Position 2013

Southern Lion Sdn Bhd in Home Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Southern Lion Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Southern Lion Sdn Bhd: Competitive Position 2013

United Detergent Industries Sdn Bhd in Home Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 United Detergent Industries Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 United Detergent Industries Sdn Bhd: Competitive Position 2013

Home Care in Malaysia - Industry Context

EXECUTIVE SUMMARY

Growth for all major categories in home care in 2013 and over the review period

Increasing standard of living affects unit prices of home care products

Multinational companies continue to dominate home care

Hypermarkets is the leading distribution channel within home care

Home care forecast to register growth

KEY TRENDS AND DEVELOPMENTS

General increase in unit prices within home care in 2013

Increase in consumer focus on status and latest technology/trends

Greater interest in green or natural home care products

MARKET INDICATORS

  • Table 17 Households 2008-2013

MARKET DATA

  • Table 18 Sales of Home Care by Category: Value 2008-2013
  • Table 19 Sales of Home Care by Category: % Value Growth 2008-2013
  • Table 20 NBO Company Shares of Home Care: % Value 2009-2013
  • Table 21 LBN Brand Shares of Home Care: % Value 2010-2013
  • Table 22 Penetration of Private Label in Home Care by Category: % Value 2008-2013
  • Table 23 Distribution of Home Care by Format: % Value 2008-2013
  • Table 24 Distribution of Home Care by Format and Category: % Value 2013
  • Table 25 Forecast Sales of Home Care by Category: Value 2013-2018
  • Table 26 Forecast Sales of Home Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Laundry Care
    • Carpet Cleaners
    • Fabric Softeners
      • Dryer Sheets
      • Liquid Fabric Softeners
    • Laundry Aids
      • Colour Safe Laundry Bleach
      • Curtain Care
      • Fabric Fresheners
      • Home Dry Cleaning
      • Spot and Stain Removers
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
        • Starch/Ironing Aids
        • Water Softeners
        • Other Laundry Boosters
        • Laundry Detergents
          • Automatic Detergents
            • Powder Detergents
              • Standard Powder Detergents
              • Concentrated Powder Detergents
            • Detergent Tablets
              • Compact Powder Tablet Detergents
              • Liquid Tablet Detergents
            • Liquid Detergents
              • Standard Liquid Detergents
              • Concentrated Liquid Detergents
            • Standard Detergents
              • Standard Powder Detergents
              • Standard Liquid Detergents
            • Concentrated Detergents
              • Concentrated Powder Detergents
              • Concentrated Liquid Detergents
              • Compact Powder Tablet Detergents
              • Liquid Tablet Detergents
          • Other Detergents
            • Bar Detergents
            • Hand Wash Detergents
            • Fine Fabric Detergents

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pricing
      • Possession Rates
      • Products by Ingredient
      • Standard/Concentrated Fabric Softeners

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail volume alternative
      • Retail volume alternative % growth
      • Retail volume alternative per capita

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