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Country Report

Malaysia Flag Laundry Care in Malaysia

| Pages: 30

Price: US$990

About this Report

Executive Summary

TRENDS

  • Value sales of carpet cleaners are declining as the flooring trend is towards timber and marble flooring material; both types of flooring are becoming more common choices in Malaysia, mainly due to their longer durability and easy maintenance. This trend has affected carpet cleaners’ performance indirectly, and some manufacturers have decided to withdraw from the category entirely. However, fabric fresheners, an indirect substitute for carpet cleaners, has benefited from this since there are many existing consumers still needing a product that can clean their carpets.

COMPETITIVE LANDSCAPE

  • During 2015 Procter & Gamble (M) led in laundry care with a 23% value share. The company’s top brands, Febreze and Dynamo, ranked first in fabric fresheners and concentrated liquid detergents, respectively and therefore greatly contributed to the company’s positive performance. Its Downy brand held a 20% value share and ranked second in liquid fabric softeners, which also contributed to the company’s leading position in laundry care overall.

PROSPECTS

  • Value sales of laundry care are expected to increase at a CAGR of 2% at constant 2015 prices over the forecast period. As consumers become more sophisticated their preference for using concentrated liquid detergents, fabric fresheners and liquid fabric softeners is increasing due to improvements in laundry innovation and higher penetration of rural areas.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Laundry Care in Malaysia?
  • What are the major brands in Malaysia?
  • What is the performance of concentrated liquid detergents?
  • What are the main new products developments in the laundry aids area?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Laundry Care in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Household Possession of Washing Machines 2010-2015

CATEGORY DATA

  • Table 2 Sales of Laundry Care by Category: Value 2010-2015
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
  • Table 4 Sales of Laundry Aids by Category: Value 2010-2015
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
  • Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  • Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
  • Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
  • Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
  • Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
  • Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
  • Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  • Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
  • Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020

Laundry Care in Malaysia - Company Profiles

Goodmaid Chemicals Corp Sdn Bhd in Home Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Goodmaid Chemicals Corp Sdn Bhd: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Goodmaid Chemicals Corp Sdn Bhd: Competitive Position 2015

Lam Soon (M) Bhd in Home Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Lam Soon (M) Bhd: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Lam Soon (M) Bhd: Competitive Position 2015

Southern Lion Sdn Bhd in Home Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Southern Lion Sdn Bhd: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Southern Lion Sdn Bhd: Competitive Position 2015

United Detergent Industries Sdn Bhd in Home Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 United Detergent Industries Sdn Bhd: Key Facts

COMPETITIVE POSITIONING

  • Summary 8 United Detergent Industries Sdn Bhd: Competitive Position 2015

Home Care in Malaysia - Industry Context

EXECUTIVE SUMMARY

Home care sees positive growth in 2015

Hygiene awareness is on the rise

Local manufacturers continue to lose ground

Modern grocer retailers lead in distribution channels

Home care market will become more saturated

KEY TRENDS AND DEVELOPMENTS

Aggressive marketing activities maintain value growth

Rising awareness of health and hygiene boosts demand of sophisticated products

Weak economic condition contributes to private label

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

  • Table 16 Households 2010-2015

MARKET DATA

  • Table 17 Sales of Home Care by Category: Value 2010-2015
  • Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
  • Table 19 NBO Company Shares of Home Care: % Value 2011-2015
  • Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
  • Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  • Table 22 Distribution of Home Care by Format: % Value 2010-2015
  • Table 23 Distribution of Home Care by Format and Category: % Value 2015
  • Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
  • Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Laundry Care
    • Carpet Cleaners
    • Fabric Softeners
      • Dryer Sheets
      • Liquid Fabric Softeners
    • Laundry Aids
      • Colour Safe Laundry Bleach
      • Curtain Care
      • Fabric Fresheners
      • Home Dry Cleaning
      • Spot and Stain Removers
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
        • Starch/Ironing Aids
        • Water Softeners
        • Other Laundry Boosters
      • Laundry Detergents
        • Automatic Detergents
          • Powder Detergents
            • Standard Powder Detergents
            • Concentrated Powder Detergents
          • Detergent Tablets
            • Compact Powder Tablet Detergents
            • Liquid Tablet Detergents
          • Liquid Detergents
            • Standard Liquid Detergents
            • Concentrated Liquid Detergents
          • Standard Detergents
            • Standard Powder Detergents
            • Standard Liquid Detergents
          • Concentrated Detergents
            • Concentrated Powder Detergents
            • Concentrated Liquid Detergents
            • Compact Powder Tablet Detergents
            • Liquid Tablet Detergents
        • Other Detergents
          • Bar Detergents
          • Hand Wash Detergents
          • Fine Fabric Detergents

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Possession Rates
    • Pricing
    • Products by Ingredient

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail volume (tonnes)
    • Retail volume (tonnes) % growth
    • Retail volume (tonnes) per capita

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