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Country Report

Malaysia Flag Laundry Care in Malaysia

Price: US$900

About this Report

Executive Summary

TRENDS

  • Although laundry detergents products were not new in 2012, consumer evolution from traditional care of their laundry helped to energise this product mainly through concentrated liquid detergents and some powder detergents. Consumers, especially in the less-developed rural areas, became more aware that scrubbing hard did not necessarily mean fast stain removal.

COMPETITIVE LANDSCAPE

  • Procter & Gamble (M) Sdn Bhd continued to lead laundry care with many popular brands in its portfolio. It had a 23% value share in 2012 through strong brands like Downy, Dynamo and Febreze. While Dynamo and Febreze took respective top positions of concentrated liquid detergents and fabric fresheners, Downy was second in liquid fabric softeners. The strength of Febreze in fabric fresheners kept competing brands weak as Febreze dominated with 95% value share.

PROSPECTS

  • Overall laundry care will see stagnant performance with less than 1% constant value CAGR over the forecast period. Although liquid detergents and liquid fabric softeners will continue to grow strongly with positive constant value providing vibrancy to laundry care performance, liquid detergents are taking sales away from bar detergents.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Laundry Care in Malaysia?
  • What are the major brands in Malaysia?
  • What is the performance of concentrated liquid detergents?
  • What are the main new products developments in the laundry aids area?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Laundry Care in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Household Possession of Washing Machines 2007-2012

CATEGORY DATA

  • Table 2 Sales of Laundry Care by Category: Value 2007-2012
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2007-2012
  • Table 4 Sales of Laundry Aids by Category: Value 2007-2012
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2007-2012
  • Table 6 Sales of Laundry Detergents by Category: Value 2007-2012
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2007-2012
  • Table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2007-2012
  • Table 9 Laundry Care Company Shares 2008-2012
  • Table 10 Laundry Care Brand Shares 2009-2012
  • Table 11 Laundry Aids Company Shares 2008-2012
  • Table 12 Laundry Aids Brand Shares 2009-2012
  • Table 13 Laundry Detergents Company Shares 2008-2012
  • Table 14 Laundry Detergents Brand Shares 2009-2012
  • Table 15 Forecast Sales of Laundry Care by Category: Value 2012-2017
  • Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2012-2017

Laundry Care in Malaysia - Company Profiles

Goodmaid Chemicals Corp Sdn Bhd in Home Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Goodmaid Chemicals Corp Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Goodmaid Chemicals Corp Sdn Bhd: Competitive Position 2012

Lam Soon (M) Bhd in Home Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Lam Soon (M) Bhd: Key Facts
  • Summary 4 Lam Soon (M) Bhd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Lam Soon (M) Bhd: Competitive Position 2012

Southern Lion Sdn Bhd in Home Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Southern Lion Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Southern Lion Sdn Bhd: Competitive Position 2012

United Detergent Industries Sdn Bhd in Home Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 United Detergent Industries Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 United Detergent Industries Sdn Bhd: Competitive Position 2012

Home Care in Malaysia - Industry Context

EXECUTIVE SUMMARY

Home care stays positive

Urbanites boost spending

International players retain control

Large retailers dominate

Moderate growth projected for home care

KEY TRENDS AND DEVELOPMENTS

Multinationals maintain foothold

Emerging significance of the personal touch

Chain retailers drive spending patterns

Urbanisation shapes consumer behaviour

Packaging used to attract consumers

MARKET INDICATORS

  • Table 17 Households 2007-2012

MARKET DATA

  • Table 18 Sales of Home Care by Category: Value 2007-2012
  • Table 19 Sales of Home Care by Category: % Value Growth 2007-2012
  • Table 20 Home Care Company Shares 2008-2012
  • Table 21 Home Care Brand Shares 2009-2012
  • Table 22 Penetration of Private Label by Category 2007-2012
  • Table 23 Sales of Home Care by Distribution Format: % Analysis 2007-2012
  • Table 24 Sales of Home Care by Category and Distribution Format: % Analysis 2012
  • Table 25 Forecast Sales of Home Care by Category: Value 2012-2017
  • Table 26 Forecast Sales of Home Care by Category: % Value Growth 2012-2017

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Laundry Care
    • Carpet Cleaners
    • Fabric Softeners
      • Dryer Sheets
      • Liquid Fabric Softeners
    • Laundry Aids
      • Colour Safe Laundry Bleach
      • Curtain Care
      • Fabric Fresheners
      • Home Dry Cleaning
      • Spot and Stain Removers
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
        • Starch/Ironing Aids
        • Water Softeners
        • Other Laundry Boosters
        • Laundry Detergents
          • Automatic Detergents
            • Powder Detergents
              • Standard Powder Detergents
              • Concentrated Powder Detergents
            • Detergent Tablets
              • Compact Powder Tablet Detergents
              • Liquid Tablet Detergents
            • Liquid Detergents
              • Standard Liquid Detergents
              • Concentrated Liquid Detergents
            • Standard Detergents
              • Standard Powder Detergents
              • Standard Liquid Detergents
            • Concentrated Detergents
              • Concentrated Powder Detergents
              • Concentrated Liquid Detergents
              • Compact Powder Tablet Detergents
              • Liquid Tablet Detergents
          • Other Detergents
            • Bar Detergents
            • Hand Wash Detergents
            • Fine Fabric Detergents

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market sizes
      • Company shares
      • Brand shares
      • Distribution
      • Possession rates
      • Pricing
      • Products by ingredient
      • Products by ingredient
      • Standard/concentrated fabric softeners

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail volume alternative
      • Retail volume alternative % growth
      • Retail volume alternative per capita

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