Mobile Phones

Market research on the consumer electronics industry. Standardise...

Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.

Country Report

Mobile Phones in Germany

Oct 2023

In 2023, various macroeconomic conditions have been affecting mobile phones, particularly rising prices. Persistent high inflation, as well as a scarcity of resources for manufacturing smartphones, and distribution difficulties, are expected to…

USD 990
Country Report

Mobile Phones in Israel

Jul 2023

Despite stubbornly high inflation and a slowdown in the Israeli economy, smartphones is poised to record a modestly improved performance in volume sales terms in 2023. The category has been somewhat insulated from more cautious attitudes to spending…

USD 990
Country Report

Mobile Phones in Australia

Aug 2023

Sales of smartphones have seen a small decline in retail volume terms in 2023 with this being driven in part by category maturity but also the economic pressures facing the country. High inflation, an increase in the cost of living and rising…

USD 990
Country Report

Mobile Phones in Portugal

Aug 2023

Retail sales of mobile phones in Portugal declined in volume terms in 2023, albeit at a slower rate than the previous year. Demand remained constrained by low levels of purchasing power, as home-owners continued to grapple with stagnating incomes and…

USD 990
Country Report

Mobile Phones in Greece

Jul 2023

There is expected to be a decrease in volume sales of smartphones, which is by far the most popular mobile phone, in 2023. Continuing inflation and rising price sensitivity is persuading many consumers to put off upgrading their smartphone. That…

USD 990
Country Report

Mobile Phones in Brazil

Jul 2023

The global economic crisis and its ripple effects in Brazil led to decreases in both retail volume and current value terms for mobile phones in 2022, and this is set to continue in 2023. As consumers have tightened their belts and prioritised their…

USD 990
Country Report

Mobile Phones in India

Oct 2023

In 2023, the mobile phones category in India witnessed decline in retail volume terms, due to lower demand for feature phones that face fierce competition from smartphones. Limited innovation and unfavourable macroeconomic conditions have also…

USD 990
Country Report

Mobile Phones in Mexico

Jul 2023

Retail volume sales of mobile phones are expected to grow over 2023, albeit due solely to smartphones. Before the onset of the Coronavirus (COVID-19) pandemic, the rate of growth in retail volume sales of smartphones had been slowing, in spite of the…

USD 990
Country Report

Mobile Phones in Poland

Jul 2023

Smartphones witnessed volume decline in 2023, which is partly due to high market saturation, but also due to the fact that there has not been any significant innovation recently to attract consumers. Consumers are consequently satisfied with their…

USD 990
Country Report

Mobile Phones in Indonesia

Jul 2023

In Indonesia the desire for high-quality smartphones is on the up. The rising demand can be attributed to an array of factors, including the creation of state-of-the-art content, the shift towards remote working and online schooling, and the…

USD 990
Country Report

Mobile Phones in Taiwan

Aug 2023

Retail volume sales of mobile phones continued to decline in 2023. Households were reluctant to spend their hard-earned money on discretionary purchases, as fears over inflation and interest rate rises took their toll on consumer confidence.…

USD 990
Country Report

Mobile Phones in Norway

Aug 2023

Due to the ubiquitous nature of smartphones, one might expect that sales would be more robust, however, volume is in a marginal decline in 2023. This is attributed to the elongated product lifecycles, both due to models being of better quality, and…

USD 990
Country Report

Mobile Phones in Spain

Jul 2023

In line with the rest of the world, mobile phones experienced a decline in sales in retail volume terms in 2022 with this pattern continuing into 2023. This follows a very negative December campaign during 2022, which is normally one of the most…

USD 990
Country Report

Mobile Phones in Denmark

Aug 2023

Mobile phones remains in a volume decline in 2023, albeit less severe than seen in 2022. The slow sales are attributed to models’ longer lifecycles meaning elongated periods of time between replacements, in addition to the weak economic climate…

USD 990
Country Report

Mobile Phones in Canada

Jul 2023

Retail volume sales of smartphones saw a marginal decline in 2023, although this represented an improvement over the previous year. In 2022, the high rate of inflation had negative impact on discretionary spending, and this trend continued into the…

USD 990
Country Report

Mobile Phones in Turkey

Jul 2023

In 2023, mobile phone volume sales saw a small volume decline, though current value sales are rising. Adverse economic conditions in the country translated into lower disposable incomes, and this has reduced mobile phone renewals. The rising price of…

USD 990
Country Report

Mobile Phones in Nigeria

Jul 2023

Overall mobile phones are expected to register volume decline in 2023. Continuing elevated inflation and also a significant devaluation of the naira leads to a significant fall in consumer purchasing power. In particular, currency devaluation has…

USD 990
Country Report

Mobile Phones in Malaysia

Jul 2023

Mobile phones continued to account for the highest proportion of retail value sales of consumer electronics in 2023. Smartphones are playing an increasingly important role in the daily lives of local consumers, thanks to the shift towards a cashless…

USD 990
Country Report

Mobile Phones in Egypt

Jul 2023

Smartphones witnessed further volume decline in 2023, although the drop was far less severe than the dramatic downturn seen in 2022. The average unit price of smartphones more than doubled during 2022, with a further 25% increase expected during…

USD 990
Country Report

Mobile Phones in Argentina

Jul 2023

2023 saw a continuation of the negative volume growth that was registered in mobile phones in Argentina in 2022. However, sales declines were more moderate during 2023 and this negative growth trend can be seen at least partially as a reaction to the…

USD 990
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