Pet Care

Traditionally, cats were not popular as pets in India, with a typically poor image, and unfavourable qualities associated with them. However, there has been a change in the perception of cats, along with the growing influence of digital media.…

In India, the percentage of households owning a dog is 8%, which is much lower compared with other countries, such as China and US, in which 17% and 44% of households own a dog. Even amongst households which have a dog as a pet, the percentage that…

The rapid rise of urbanisation has led to hectic lifestyles, with little time available for peace and tranquillity. Many consumers are looking for a quiet companion which is easy to maintain, which at the same time they can conveniently leave at home…

In 2023, pet care in India is expected to display strong current value growth, driven by increasing pet humanisation and greater accessibility to pet food and pet products. Rising awareness and knowledge of the importance of good nutrition for pets…

With the removal of pandemic restrictions, there was increased mobility for travel and leisure activities in 2022, and this has continued in 2023. Public transportation such as rail and air has witnessed steep demand for both short and longer trips.…

Pet care is a fast-growing industry. Mars and Nestlé continue to retain their dominance by a significant margin, but their shares are being challenged by other players. This report discusses how market leaders and players are responding to shifting…

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

Pet care growth rates spiked during the pandemic in Latin America, helped by consumers adopting pets for company during lockdowns as well as the ongoing premiumisation and pet humanisation trends. In spite of high inflation rates in the region,…

The retail landscape has been evolving rapidly in the pet care industry. Grocery retailers, despite their convenience, have been losing preference over the years. Pet shops and superstores are investing in becoming a one-stop shop for all things pet.…

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

The premiumisation trend in the global pet care industry brings forth new opportunities for industry players. Inflationary pressures create a challenging environment in the near term, but long-term prospects are expected to support premiumisation…

As inflation throughout Europe has risen as a consequence of the war in Ukraine since 2022, the general price level of goods and services has also increased, including pet products such as cat food. Shrinking purchasing power among local consumers…

The rising prices of dog food in Germany are forcing some consumers to adjust their preferences and spending habits. Lower-priced segments are gaining favour as consumers seek more budget-friendly options to manage their expenses. These segments…

Fish food in Germany is being impacted by changes in the popularity of owning aquariums as a hobby following the pandemic. As prolonged home seclusion led to shifts in consumers’ lifestyles, priorities and leisure activities, the demand for…

2023 is an interesting year in terms of developments in the German pet care industry. The pandemic years meant growth for pet care since owners were spending greater time at home with their pets, increasing their desire to treat them, while also…

Technology and connectivity have emerged as dominant trends in local pet products. This evolution is driven by the increasing integration of smart devices and digital solutions into pet care, offering convenience, monitoring capabilities and…

Nestlé SA, primarily through its Purina brand, has shown strong performance in 2023, being a significant contributor to Nestlé’s organic growth, especially in regions such as North America, Europe and Latin America. The pet care market has seen…

The home cushions consumers from a mindset of resource abundance to one of short-term crisis, ultimately leading to long-term compromise. The sustainable home will be centred on the adoption of new technologies, with properties integrating reuse,…