Pet Products

General Mills has been cementing its position as the number five player in the global pet care market via dynamic organic growth as well as the addition of the Nudges pet treats brand to its portfolio. However, while its exclusive focus on the North…

JM Smucker is the number four player in the global pet care market, despite generating the vast majority of its sales in a single region. Its strong focus on North America, and the US in particular, means it is well placed to benefit from the fact…

Mars, global leader in pet care, is well positioned to serve value- and quality-conscious consumers with its economy and premium brands. While the US is the largest market for Mars, emerging markets offer growth opportunities in the future due…

Nestlé SA, primarily through its Purina brand, has shown strong performance in 2023, being a significant contributor to Nestlé’s organic growth, especially in regions such as North America, Europe and Latin America. The pet care market has seen…

Cat litter registered the highest current value growth in pet products in Argentina in 2023, and a similar performance is expected in 2024. Sales increased well above the inflation rate, driven by the increase in the cat population as they are…

Research into pet owners by Animal Medicines Australia shows that dog-owning households tend to spend an average of AUD349 on pet products and AUD323 on pet healthcare each year. This is significantly higher than the average annual spend for…

Despite ongoing inflationary pressures, pet products continued to show modest growth in current value terms in 2023. With consumers returning to increasingly busy lifestyles, the acknowledged role of pets in creating balance in otherwise stressful…

Sales of pet products are expected to record moderate growth in value terms in 2024. Pet products continue to grow in value in Belgium, as inflation has also hit these types of products causing price rises. However, many owners have reduced the…

With the third largest pet population in the world, Brazil stands out as a target for both external and internal investments in pet care, including pet products. Since the emergence of the pandemic, the country has experienced significant growth…

The Bulgarian pet products category is expected to grow in 2024 in value terms. Growth will mainly be based on the growing interest and knowledge in caring about pet health, hygiene, wellness and entertainment. Pet humanisation is also ongoing while…

The pet humanisation trend is also evident in pet products in Canada. Thus, pet-friendly home décor continued to gain popularity towards the end of the review period. As more owners view their pets as valued family members, they are more inclined to…

The expansion of private label within cat litter in Chile can be attributed to several key factors that collectively enhance its appeal and competitive positioning. Firstly, the rising cost of living and economic uncertainty have made price a…

After many years of double-digit current value growth for pet products in China, growth slowed to single-digit in 2023, and a further slowing of growth is expected in 2024, although remaining solid. The growth of cat litter is expected to stabilise…

Within pet products in Colombia in 2024, cat litter is highly diverse segment with numerous brands offering various types of litter to cater to the preferences and needs of cat owners. The positive performance of cat litter is mainly driven by…

With the total pet population in Denmark shrinking due to the rising cost of living and the resumption of pre-pandemic routines, overall demand for pet products slowed in 2023, and this is set to continue in 2024. In the other pet products category,…

As with other categories of pet care in Egypt, current value growth in 2023/2024 was significantly boosted by increased unit prices.

Inflation has led to price hikes in pet products and pet food but also in veterinary health care, with this influencing consumer purchasing decisions. Many providers of veterinary health care have been forced to increase their service fees making it…

Cat litter sales saw dynamic double-digit growth in current value terms in 2023 although this was largely due to the general increase in prices rather than a significant increase in demand. A similar pattern has continued into 2024, albeit prices…

Technology and connectivity have emerged as dominant trends in local pet products. This evolution is driven by the increasing integration of smart devices and digital solutions into pet care, offering convenience, monitoring capabilities and…

Due to elevated inflation and rising costs, pet owners have been trying to restrict their non-essential spending on pet products. For this reason demand for pet accessories fell towards the end of the review period with consumers paying more…