RTDs

AB InBev - the world’s largest brewer - benefits from an offer that spans a broad range of geographies, beer categories and price points, which boosts its capacity to adapt. Flexibility will prove advantageous, given the array of challenges currently…

Expansion in Asia Pacific is a long-standing focus for Carlsberg as it contends with maturity and volume stagnation in many of its established European beer markets. Its leading market, China, remains central to strategy, while non-alcoholic beer…

This global company profile assesses the performance of Diageo across the world, analysing the performance of its key brands, such as Crown Royal, McDowell’s No 1 and Johnnie Walker. It also looks at themes such as the importance of India to Diageo,…

Heineken has been making good progress in recovering from pandemic-driven disruption; however, along with the rest of the industry, it is now having to contend with sharp rises in costs and the potential impact of the cost of living crisis on demand.…

Following the consumption of low alcohol content ready-to-drink beverages, various alcoholic drinks companies have developed a new type of RTDs, Hard Seltzers”, which fall under other RTDs. Cepas Argentinas, for instance, introduced Meet, a hard…

RTDs continued to lead the alcoholic drinks industry in terms of total volume growth in 2022, thanks to burgeoning demand in Australia. The category was to a large extent shielded from the impact of COVID-19, as by far the dominant channel for RTDs…

RTDs (Ready-to-Drink) beverages have experienced a surge in demand, primarily driven by increased home consumption during the pandemic. As consumers spent more time at home, they rediscovered the convenience of pre-mixed drinks and became more…

RTDs continues to be among the smallest alcoholic drinks categories in Azerbaijan, with young adult consumers as its main target audience. Traditionally, the category has been perceived as an affordable way to drink and, in 2022, it received a new…

The RTDs landscape was the fastest growing in 2022, in both the off-trade and on-trade, with sales benefiting from the rising cocktail and mocktail trend seen in Belgium.

In 2022, RTD sales received a boost from product innovations as local producers ventured into the development of hard seltzer offerings, expanding the consumption within the category. In Bolivia, hard seltzers still occupy a niche segment, primarily…

RTDs witnessed negligible volume growth in 2022 as demand stagnated amid higher prices. Inflationary pressures drove up the unit price of RTDs in both the on-trade and off-trade in 2022, with both channels suffering as a result. RTDs are already…

While RTDs has experienced consistent total volume growth over the years, even throughout the pandemic, it is currently facing some challenges, which caused a slowdown in its momentum in 2022. One of the main issues is the relatively high unit prices…

RTDs in Bulgaria grew considerably in both off-trade and on-trade volume terms, and moderately in current value terms, in 2022, albeit from a very low base. However, volume sales did not reach pre-pandemic levels as on-trade recovery remains slow to…

RTDs remains a consolidated category in Cameroon, with few new developments. Société Anonyme des Brasseries du Cameroun (SABC) leads RTDs with its Booster brand holding just over half of all brand shares, with the other most notable brand being…

RTDs (Ready-to-Drink beverages) experienced strong growth in 2022 and remain the most dynamic category within the alcoholic drinks industry. While part of this growth can be attributed to starting from a smaller base, the category is benefiting from…

Inflation was a key issue for most products in Chile during 2022. With 30-year high rates, unit prices significantly increased, with this impacting some categories of alcoholic drinks more than others and therefore demand. For RTDs, inflation had a…

In 2022, off-trade sales of RTDs exhibited remarkable growth in volume terms, displaying another year of double-digit increase. This upswing can primarily be attributed to the exceptional performance of spirit-based RTDs. RTDs in China witnessed a…

RTDs are experiencing significant growth in Colombia, with established categories like spirit-based, wine-based, and malt-based RTDs, as well as new hard seltzer products entering in 2022. Players like Fábrica de Licores y Alcoholes de Antioquia…

RTDs in Costa Rica are growing in popularity, especially among younger generations as they are often sweet, also often have low-calorie content and a low ABV, especially RTDs such as hard seltzers. Parents also like RTDs as introductory drinks for…

With the lifting of most of the pandemic-related restrictions, the home consumption of RTDs started to suffer in 2022. Meanwhile, the strong recovery of on-trade sales can be attributed to an exceptionally successful tourist season and the return of…