The savoury snacks category in Ireland is projected to undergo a significant transformation from 2024 to 2028, driven by the diversification of product offerings. As consumers continue to seek new and unique experiences, manufacturers are expected to innovate and diversify their product lines to stay competitive.
Irish consumers will continue to prioritise health and wellness in the forthcoming years, and we can expect to see more healthier snack options launching into the category. This includes snacks made with natural ingredients, gluten-free options, low-fat, and low-calorie snacks.
Looking ahead, Tayto Snacks Unlimited Co is expected to continue its dominance in the savoury snacks category in Ireland. The Tayto brand's established presence, diverse product range, and strong marketing initiatives are likely to maintain its loyal customer base and attract new consumers.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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