The product life cycle in Japan is known to be relatively short, with many seasonal or time-limited flavours frequently appearing. Many of them disappear after just a short period, while successful ones become permanent products, or may return the following year.
The topic of sustainability was to the fore in savoury snacks in 2020, as a teenage girl caught the public’s attention by raising questions about Japan’s overpackaging culture, and managed to collect more than 18,000 signatures asking major snacks players Kameda Seika and Bourbon to reduce their plastic usage in packaging. Meanwhile, government initiatives towards sustainability have been active in recent years, with a new plastic resource recycling promotion law to reduce the use of single-use plastics, and new guidelines on plastic-containing products that manufacturers should take on board when designing products.
In Japan, savoury snacks generally have a relatively unhealthy perception, due to high levels of salt and carbohydrates. However, as the rising costs of raw materials and energy are hindering the profit growth of manufacturers, snacks companies are seeking ways to sustain their profits and justify the higher prices of their products.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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