Salty snacks is expected to see greater polarisation in consumer behaviour over the forecast period, as consumers are displaying distinct preferences and choices within the category, in light of the higher cost of living. At one end of the spectrum, there is a group of consumers that prioritises quality, and is willing to pay a premium for higher-end or gourmet snacks, as higher-priced snacks are often perceived to have a superior taste, better quality ingredients, or better production methods.
Private label has expanded its presence in savoury snacks, not only offering standard potato chips, but also tortilla chips and savoury biscuits. In addition, the increasing cost of living has been pressurising local consumers, with high levels of inflation in 2022, not seen in decades, with inflation remaining high in 2023.
Local consumers, especially millennials and generation Z, have increasingly embraced the habit of snacking between meals, which is a significant shift in consumption habit from traditional meals. Snacking has become an integral part of lifestyles, serving as a means of relaxation and a quick energy boost amidst busy routines.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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