As the closed system single use market is still relatively immature in Azerbaijan, it is expected to generate the highest growth over the forecast period. Elfbar currently holds the top position due to good margins for retailers and an attractive price point for consumers, while HQD ranks second.
The grey market for e-vapour products is quite developed in Azerbaijan, in both the heated tobacco and closed system single use categories, due to taxation, a lack of effective regulations, and the limited availability of certain brands. The emergence of the grey market poses significant challenges to the legitimate market players and also raises concerns about product quality and safety.
Despite the generally positive outlook for e-vapour products and heated tobacco products, unit price increases due to tax increases could pose a challenge. The specific excise on e-liquids rose significantly in 2021 (AZN20 to AZN100 per litre), and although it remained unchanged in 2022, further increases can be expected in the future.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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