JTI will enter heated tobacco products in Lithuania in 2023 with it already offering a portfolio of products under the Ploom brand in other markets in Europe. This will add further competition to the promising area of heated tobacco.
A ban on flavoured heated tobacco products will come into force in 2023. So far, menthol heated tobacco products have been very popular and have benefited from the ban on combustible menthol cigarettes and the subsequent ban on flavoured e-vapour products that was introduced in 2022.
With the ban of flavoured vaping products proving ineffectual in limiting access to these products it is expected that stricter regulations will be imposed on the sale of flavoured vaping products. So far the prohibition on flavoured products has had a limited effect as distributors have stated that the additional flavour is secondary to the main flavour of tobacco and it takes a lot of time and resources for public institutions to prove the opposite.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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