Companies in heated tobacco were understandably focused on the best-selling products and making sure of their availability, wherever possible, after the outbreak of war in Ukraine in 2022. However, in late 2022 and early 2023 the focus switched to the launching of new products, which is a positive sign of market recovery and the expected development prospects of tobacco alternatives.
Philip Morris is the only one of the major Western tobacco companies operating in e-vapour products in Ukraine, which should provide a positive influence on what are quite fragmented closed vaping systems competitive landscapes for both single-use and rechargeable products. Philip Morris launched the rechargeable Iqos VEEV, dubbed by the company as a “mini vape”, coming in 21 flavours, with and without nicotine, as well as the single-use VEEBA, with nine flavours, including tobacco, and a reduced nicotine content.
Legal changes could significantly impact e-vapour products in Ukraine, as, from July 2023, new Law No 4358 was due to enter into force, which will result in a ban on flavours in e-liquids as well as nicotine strength in e-liquids being limited to 20mg per 1ml, with there having been a tangible share of products containing more than 20mg/1ml up to now. In addition, from July 2023 vaping and heated tobacco products were due to become liable to legislation banning the advertising of tobacco products, including the sponsorship of events and online and point-of-sale advertisements.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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