Volume sales of sunglasses in Germany are projected to record steady growth over the forecast period, although demand is likely to remain below pre-pandemic levels by 2028. The fashion-driven nature of sunglasses leads many consumers to postpone their purchases during times of low consumer confidence and high inflation, with purchases being made when they have higher disposable incomes.
The trend for athleisure eyewear is gaining momentum within sunglasses in Germany. An increasing number of consumers are embracing the sporty and fashionable look of these sunglasses, which have become a statement piece.
E-commerce was already gaining notable share in terms of distributing sunglasses prior to the pandemic, but the latter accelerated online sales in Germany, with the channel continuing to gain share in 2023. Meanwhile, the share of optical goods stores remains lower than 2019 levels, although sales remained positive at the end of the review period.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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