Strong retail value and volume growth was seen in 2023, and while growth will be positive over the early forecast period, it is not set to be as high as 2023. However, by the end of the forecast period, retail value and volume growth are predicted to decline.
Manufacturers and retailers are expected to introduce new designs and innovative features, such as improved protective features, durability, and lightweight frames. These will all drive retail value growth in the sunglasses landscape.
In Switzerland, changes in distribution channels are expected for sunglasses, with e-commerce providing growth potential. Larger sunglasses manufacturers are being challenged by online retailers who offer quality frames with prescription lenses at good prices, especially those who have adapted to the changing consumer preferences towards online shopping.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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