While design remains a major focus, the importance of eye protection has also become increasingly prominent as an increasing number of consumers experience visual impairment. In addition, outdoor sporting activities such as cycling, running, and riding continue to gain in popularity and local consumers increasingly seek sunglasses that offer both style and functionality to protect their vision.
Luxury sunglasses are set to continue driving value growth of the category in South Korea, with leading high-end brands dominating the local market. Among younger generations, Gentle Monster is a popular brand, while Gucci and Prada are favoured by older generations.
With the rise of online shopping in South Korea, players and retailers are increasingly adapting to meet the demands of consumers who prefer to shop from the comfort of their own homes. One significant innovation that has emerged is the ability to try on sunglasses virtually using augmented reality technology.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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