Due to most local consumers being financially constrained, they are searching for ways to minimise their spending and are only likely to invest in sunglasses which they perceive as offering particular features that enhance or improve their current lifestyle. For many consumers, sunglasses can be interpreted in various ways, such as a fashion accessory or to protect one’s eye from the sun.
Sunglasses remains a fairly fragmented competitive market as more affluent, mid-income and even aspirational consumers purchase designer frames such as Ray-Ban, Dior and Oakley. On the other hand, lower-income consumers are more likely to buy affordable sunglasses from the likes of Mr Price.
During the pandemic, many local consumers moved online for various purchases due to limited mobility outside of the home and concerns over exposure to COVID-19 in physical stores. However, with an easing of restrictions and the rollout of vaccines, many local consumers have returned to shopping in bricks-and-mortar stores.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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