E-commerce is expected to see further growth in sunglasses over the forecast period as Dutch consumers are increasingly willing to purchase luxury and designer products, but remain highly sensitive to price. As such, they tend to browse and compare prices amongst different channels to obtain the best deal.
The role of influencers and social media is set to be increasingly important for sunglasses manufacturers to promote their products. The Crown Princess Amalia wore sunglasses from the sustainable Swedish brand CHIMI during her visit to the Dutch Caribbean Islands, receiving widespread media exposure and a presence on social media platforms such as Anythingamalia.
The rising demand for sunglasses with prescription lenses is a relatively new trend in The Netherlands, mostly among older consumers, which is expected to continue over the forecast period. Ready-to-wear reading sunglasses are also increasingly available and popular with new launches, such as Frank and Lucie in 2022, as manufacturers aim to meet the consumer demand for quick, convenient and cost-effective vision solutions.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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