Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
In 2023, nappies/diapers/pants in Hungary recorded double-digit retail value growth, driven by rising price points. However, retail volume declined, with strong inflationary pressure leading consumers to reduce purchases. In addition, the ongoing…
In 2023, menstrual care in Lithuania demonstrated resilience, maintaining a stable performance despite challenges. Retail volumes remained consistent, reflecting the essential nature of sanitary protection products and their steady demand throughout…
The year 2023 witnessed a remarkable surge in the demand for tampons among Latvian women, primarily attributed to the increasing adoption of active lifestyles. This trend, echoing the patterns observed in the previous year, reflects a notable shift…
In 2023, retail value sales of menstrual care products saw significant growth in Hungary, driven by rising inflation an ongoing price hikes. In response to these price changes, women looked for deals and discounts on the landscape, checking the…
Throughout 2023, away-from-home adult incontinence in Lithuania maintained a stable trajectory, despite encountering challenges in competing with the robust sales observed in the prescription (Rx) sector. Hospitals, serving as pivotal entities within…
Throughout 2023, the growing population precipitated a notable uptick in the demand for away-from-home toilet paper. Various establishments, spanning restaurants, hotels, offices, and public facilities, experienced a resurgence in operations, thereby…
In 2023, away-from-home (AFH) tissue and hygiene recorded double-digit retail value growth in Hungary, boosted by rising price points. However, while retail volume growth was slower than the previous year, it remained positive in most areas, with…
Wipes saw robust current value growth in 2023, thanks in part to inflationary pressures on prices, but also because, despite the waning pandemic, hygiene-consciousness remained high in the Czech Republic. A key driver for the category is the…
In 2023, wipes in Georgia are witnessing a resurgence in volume sales growth following a decline over the review period amidst the COVID-19 pandemic. Notably, brand loyalty remains low as consumers prioritise affordability over brand recognition.…
In 2023, retail sales of wipes recorded steady growth, though this value growth was largely driven prices increases as inflationary pressures continued to be felt in the country. Intimate wipes experienced robust volume growth in 2023, emerging as…