Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​
The year 2023 witnessed a notable expansion in the market for away-from-home tissue and hygiene products in Argentina, driven by heightened touristic and gastronomic activities. With more people spending time outdoors and an uptick in inbound tourism…
Throughout 2023, away-from-home tissue and hygiene sustained its upward trajectory in Bolivia, benefiting from the complete normalisation of activities and the absence of pandemic-related restrictions. This conducive environment facilitated…
Away-from-home (AFH) tissue and hygiene endured significant sales fluctuations in recent years, mirroring the economic and social challenges facing the nation. The onset of the pandemic dealt a severe blow to the category as businesses shuttered and…
In 2023, away-from-home tissue and hygiene in Chile recorded a loss of momentum compared to the significant results of 2022, with single-digit value growth. 2022’s double-digit growth was due to the low comparable base, considering that 2021 was…
In 2023 in Colombia, AFH (away-from-home) tissue continued to record positive growth rates, with volume exceeding rates recorded in 2019. This performance was supported by the total return to normality after COVID-19 restrictions were lifted. This…
In 2023, the resurgence of tourism in Costa Rica drove notable growth in the away-from-home (AFH) retail tissue sector. From January to June 2023, Costa Rica witnessed a remarkable surge in tourist arrivals, registering a substantial 21% increase…
In 2023, away-from-home tissue and hygiene saw double-digit value sales growth in the Dominican Republic. The COVID-19 pandemic led to the temporary closure of businesses, significantly impacting tourism and hospitality, which are essential…
In 2023, away-from-home tissue and hygiene in Ecuador recorded positive double-digit value growth. The start of 2022 was marked by a spike in COVID-19 cases due to the Omicron variant, with fears surrounding the virus impacting away-from-home leisure…
Away-from-home tissue and hygiene in Guatemala registered healthy constant value growth in 2023, in spite of continuing rising prices. Value sales mainly consisted of away-from-home tissue, with value sales for AFH adult incontinence being minimal.…
In 2022, away-from-home (AFH) tissue and hygiene in Mexico saw a positive performance as various establishments, such as restaurants, hotels, schools, and recreational venues, began to reopen, or operated at increased capacity. This recovery trend…
In 2023, away-from-home tissue and hygiene in Peru recorded double-digit value growth, benefiting from a return to out-of-home activities following COVID-19. After complex years during the pandemic, a return of students on workers to in-person…
The main constraints facing local distributors of away-from-home tissue and hygiene in Uruguay was the small-scale smuggling issue in Argentina. In 2023, smuggling became a prominent threat to companies located in border cities, such as Salto and…
Despite the tumultuous events of recent years, menstrual care in Argentina exhibited remarkable stability in 2023. Unlike previous years marked by significant fluctuations, particularly during the pandemic, sales volumes remained relatively steady.…
Menstrual care in Bolivia witnessed steady growth in 2023, driven by a surge in sales of innovative products. Kotex spearheaded this trend by introducing products that serve dual functions, catering to menstrual care while also addressing urinary…
In 2023, against the backdrop of a recovering but still uncertain Brazilian economy, menstrual care witnessed modest retail volume growth, which was an improvement compared with minimal growth the previous year. Amidst the lingering effects of the…
In 2023, there was a slowdown in value growth of menstrual care in Chile compared to 2022, accompanied by a decline in volumes across the category except for tampons. This deceleration in value growth can be attributed to the country's economic…
Menstrual care in Colombia recorded double-digit retail value growth in 2023, driven by rising inflation and ongoing price hikes. Although Nosotras remained the leading brand on the landscape, the player lost market share in 2023 as consumers sought…
Menstrual care in Costa Rica recorded double-digit retail value growth in 2023, driven by prices and the essential nature of the products. To aid sales, sanitary pads, tampons and panty liners had a VAT rate of 1% from 1 February 2023, down from the…
In 2023, menstrual care in the Dominican Republic recorded positive retail value and volume growth.
In 2023, the menstrual care landscape in Ecuador showcased a fall in retail value sales while retail volume slowed. A decline in retail value was the result of consumers' increasingly cautious spending behaviour, with political instability and rising…