Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
Wipes in the United Arab Emirates continued to enjoy significant popularity in 2023, including all purpose cleaning wipes and personal wipes, with the latter dominated by baby wipes. Their widespread use is attributed to the convenience they offer…
Wipes in Saudi Arabia continued to be driven by increased hygiene awareness, a rising demand for convenience, improving disposable incomes, travel, the rebound and development of tourism and hospitality as consumers continued to resume pre-COVID-19…
Wipes saw current value growth in Israel in 2023. During the year, the prices of wipes, along with many other products, continued to rise, while discounts became smaller and less frequent. Israeli consumers are usually loyal to brands in the baby…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
In 2023, tissue and hygiene in the United Arab Emirates faced inflationary challenges due to the soaring cost of essential raw materials, such as pulp and energy. Players responded by adjusting prices or reducing pack sizes, prompting consumers to…
Tissue and hygiene in Saudi Arabia continued to see overall retail volume and current value growth in 2023. Rising awareness of the importance of hygiene and cleanliness supported demand. This performance was also supported by population growth,…
Tissue and hygiene in Qatar registered positive growth in 2023 as population growth and the affluence of the local population underpinned rising demand and the ongoing shift towards more sophisticated value-added products. While the low birth rate…
In 2023, tissue and hygiene in Oman is increasing, fuelled by increasing disposable incomes, urbanisation rates, and a growing awareness of cleanliness. In terms of the competitive landscape, the industry rewards those embracing e-commerce, premium…
Although sales slipped into decline in some markets (eg Algeria, Nigeria), the Middle East and Africa tissue and hygiene market continued to record positive growth in real value terms at a regional level in 2023. Inflation remained a problem in this…