Tissue and Hygiene

Away-from-home (AFH) tissue and hygiene saw current value growth in Israel in 2023, boosted by price rises. The latter part of the review period did, however, see some channels experience notable challenges, which dampened demand for AFH tissue, in…

Away-from-home (AFH) tissue and hygiene in Saudi Arabia maintained strong volume and current value growth in 2023. At the end of the review period, AFH tissue continued to rebound from a decline in 2020, caused COVID-19-related measures and…

The rising trend of more frequent dining out experiences, following the easing of pandemic restrictions, continued to propel demand for foodservice in 2023, subsequently driving sales of away-from-home tissue in the United Arab Emirates. With a surge…

Menstrual care saw current value growth in Israel in 2023. Israel has updated its measures with regard to import procedures, easing requirements and introducing a self-declaration system. In July 2022, the Israeli government implemented the Import…

Within menstrual care in Saudi Arabia, sustainable products are becoming increasingly popular, in line with the global trend. These products are designed to be eco-friendly and reduce waste, compared to traditional disposable menstrual care products.…

The shift towards online purchases is notably boosting the sales of menstrual care in the United Arab Emirates, as consumers increasingly opt for the convenience of doorstep deliveries for their menstrual needs. While greater penetration of…

Nappies/diapers/pants saw current value growth in Israel in 2023. The Israeli Government attempted to reduce the prices of many goods, including nappies/diapers/pants, by passing the Import Reform in May 2022. As a result of the reform, products that…

Inflation has had an impact on nappies/diapers/pants in Saudi Arabia, leading to increased costs for manufacturers and retailers. This is because prices of raw materials and the costs of transportation and production factors have increased due to…

In 2023, one noteworthy trend observed within nappies/diapers/pants in the United Arab Emirates was the substantial growth of private label and smaller players under “others”, albeit from a low base. This surge directly contributed to major brands…

Retail adult incontinence saw significant current value growth in Israel in 2023. The price increases in retail adult incontinence products at the end of 2022 and in 2023 had a moderating effect on the category’s dynamic volume growth, as, in the…

Retail adult incontinence in Saudi Arabia, despite continued overall healthy retail volume and current value growth in 2023, remained constrained by a number of factors. One is the taboo surrounding adult incontinence, with many sufferers still too…

2023 witnessed an uptick in volume and value sales of retail adult incontinence in the United Arab Emirates, with sales of both light and moderate/heavy formats performing well. This growth was primarily fuelled by increasing awareness of…

Retail tissue registered current value growth in Israel in 2023. There were strong price increases in both 2022 and 2023, and prices are expected to continue to increase in 2024 and 2025. This has been a key factor serving to dampen demand after the…

Retail tissue in Saudi Arabia continued to register retail volume and current value growth in 2023, although it face challenges, such as raw material availability and environmental sustainability. Meanwhile, the government's commitment to local…

In 2023, the prevailing trend was sustained high inflation, ensuring that value growth of retail tissue in the United Arab Emirates remained higher than volume growth, although demand also continued to rise, particularly for paper towels, toilet…

Rx/reimbursement adult incontinence saw growth in Israel in 2023. The National Insurance Institute of Israel encourages the elderly to remain at home in their communities. For this reason, it grants long-term care benefits to those who choose to stay…

The situation improved for players in tissue and hygiene in Iraq in 2023 as the revaluation of the Iraqi dinar gave relief from exchange rate anomalies, skyrocketing prices, infrastructure issues and razor-thin margins. Iraqi consumers meanwhile…

Overall, the tissue and hygiene market in Israel navigated security and political uncertainties in 2023, which affected both consumers’ spending and away-from-home tissue related to consumer foodservice and travel. At the same time, the market…

In 2023, tissue and hygiene in Jordan has experienced modest growth, primarily attributed to increased sales of tissues, menstrual care, and AFH tissues. This growth was counterbalanced by declines in categories like wipes and diapers, reflective of…

In 2023, tissue and hygiene is witnessing a shift towards higher quality products over cheaper alternatives, benefiting various categories. Growing awareness of reproductive health and baby care is driving demand for sanitary care and…