Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
In 2023, wine in China experienced declines in both total volume and total current value terms, with overall sales and revenue showing low single-digit decreases. Chinese consumers’ willingness to purchase and consume wine has decreased. In China,…